Football Resistance: Split personality, Sweetheart

On June 18th, 2006 a collective of football fans, journalists and advertisers issued a call to fight violence and racism in soccer through the operation "Football Résistance". This year CLM BBDO is speaking out again with a new campaign entitled Split Personality. Carried by the magazine So Foot, the campaign spotlights the phenomenon of split personalities to raise football supporters' awareness of violence and racism on the terraces.

Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Chief Creative Directors: Gilles Fitcheberg, Jean-François Sacco
Art Director: Cédric Moutaud
Copywriter: Vincent Pedrocchi
Photographer: Louis David Najar
Account Manager: Sacha Lacroix

February 2011


Molecule's picture
435 pencils

This made me cringe. then I saw what the ad was for.. but still...

Billoughsby's picture
5124 pencils

I'm sure smart people cooked this up. But inescapably, it's not a smart series of ads. Sorry.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
39639 pencils

They sure did bring out the sentence enhancing words for these ads. Awful set of ads.

thedesignaddict's picture
5403 pencils


kagzmainah's picture
631 pencils

wat the hell????

kondensofke's picture
336 pencils

loving your kids doesn't mean you tolerate other races. it doesn't mean you're capable of it. or that you have to do it, really
i get the idea but srsly.

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