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Split personality, Sweetheart

Agency: 
Published/Aired: 
February 2011
Description: 

On June 18th, 2006 a collective of football fans, journalists and advertisers issued a call to fight violence and racism in soccer through the operation "Football Résistance". This year CLM BBDO is speaking out again with a new campaign entitled Split Personality. Carried by the magazine So Foot, the campaign spotlights the phenomenon of split personalities to raise football supporters' awareness of violence and racism on the terraces.

Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Chief Creative Directors: Gilles Fitcheberg, Jean-François Sacco
Art Director: Cédric Moutaud
Copywriter: Vincent Pedrocchi
Photographer: Louis David Najar
Account Manager: Sacha Lacroix

Comments (6)

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Highest Rated

kondensofke's picture
kondensofke
Activity Score 336

loving your kids doesn't mean you tolerate other races. it doesn't mean you're capable of it. or that you have to do it, really
i get the idea but srsly.

Molecule's picture
Molecule
Activity Score 435

This made me cringe. then I saw what the ad was for.. but still...

Billoughsby's picture
Billoughsby
Activity Score 5138

I'm sure smart people cooked this up. But inescapably, it's not a smart series of ads. Sorry.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
kleenex
Activity Score 45299

They sure did bring out the sentence enhancing words for these ads. Awful set of ads.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Disturbing.

kagzmainah's picture
kagzmainah
Activity Score 631

wat the hell????

kondensofke's picture
kondensofke
Activity Score 336

loving your kids doesn't mean you tolerate other races. it doesn't mean you're capable of it. or that you have to do it, really
i get the idea but srsly.

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