Split personality, Sweetheart

February 2011
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On June 18th, 2006 a collective of football fans, journalists and advertisers issued a call to fight violence and racism in soccer through the operation "Football Résistance". This year CLM BBDO is speaking out again with a new campaign entitled Split Personality. Carried by the magazine So Foot, the campaign spotlights the phenomenon of split personalities to raise football supporters' awareness of violence and racism on the terraces.

Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Chief Creative Directors: Gilles Fitcheberg, Jean-François Sacco
Art Director: Cédric Moutaud
Copywriter: Vincent Pedrocchi
Photographer: Louis David Najar
Account Manager: Sacha Lacroix

Comments (6)

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kondensofke's picture
336 Activity Scores

loving your kids doesn't mean you tolerate other races. it doesn't mean you're capable of it. or that you have to do it, really
i get the idea but srsly.


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