Football Resistance: Split personality, Lovers
Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Chief Creative Directors: Gilles Fitcheberg, Jean-François Sacco
Art Director: Cédric Moutaud
Copywriter: Vincent Pedrocchi
Photographer: Louis David Najar
Account Manager : Sacha Lacroix
Published: February 2011



12 Comments
What?? The idea??
www.barcreativo.com
If you read the ad, you will find the idea. Or just read the last line if you are too busy.
you know that i started to be bothered of his comments as well!!
i never had this feeling toward anyone but this comment really tells GRRRRRRR!
| Everartz |
he never undertand anything, he's always asking, what is the idea or what is the concept? when they are really obvious
im totally agree whit you everartz
i'd say easy with him and with everyone, coz this place is for everyone... let him say whatever he wants and thats fine :)
| Everartz |
The photography is top.
You could interpret these the exact opposite way.
http://alanjones.co.nz
agree. it seems to be goin both ways.
So . . you should tell opposing fans and players that . . you love them? (sarcasm font)
Yawn.
Confused—I went to the site and it is only in French. If the ad is running in English, why not the option for other languages on the web? Unless I'm missing something...
Fighting violence in stadiums is always complicated.
I understood this add immediatly but I agree it's not very clear.
Maybe the line doesn't break up enough with the visual...?
//usevertising v.s badvertising//
C'est une question de vie ou de mort.