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Split personality, Lovers

Agency: 
Published/Aired: 
February 2011
Description: 

Print advertisment created by BBDO, France for Football Resistance, within the category: Public Interest, NGO.

Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Chief Creative Directors: Gilles Fitcheberg, Jean-François Sacco
Art Director: Cédric Moutaud
Copywriter: Vincent Pedrocchi
Photographer: Louis David Najar
Account Manager: Sacha Lacroix

Comments (12)

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Highest Rated

time_traveler's picture
time_traveler
Activity Score 49

agree. it seems to be goin both ways.

luispiter's picture
luispiter
Activity Score 2756

What?? The idea??

Brainsugar's picture
Brainsugar
Activity Score 1627

If you read the ad, you will find the idea. Or just read the last line if you are too busy.

everartz's picture
everartz
Activity Score 7609

you know that i started to be bothered of his comments as well!!
i never had this feeling toward anyone but this comment really tells GRRRRRRR!

| everartz |

Tejónidas's picture
Tejónidas
Activity Score 246

he never undertand anything, he's always asking, what is the idea or what is the concept? when they are really obvious
im totally agree whit you everartz

everartz's picture
everartz
Activity Score 7609

i'd say easy with him and with everyone, coz this place is for everyone... let him say whatever he wants and thats fine :)

| everartz |

Brainsugar's picture
Brainsugar
Activity Score 1627

The photography is top.

mralanjones's picture
mralanjones
Activity Score 260

You could interpret these the exact opposite way.

time_traveler's picture
time_traveler
Activity Score 49

agree. it seems to be goin both ways.

dean viii's picture
dean viii
Activity Score 1686

So . . you should tell opposing fans and players that . . you love them? (sarcasm font)

jackblack's picture
jackblack
Activity Score 2355

Yawn.

adbot's picture
adbot
Activity Score 42

Confused—I went to the site and it is only in French. If the ad is running in English, why not the option for other languages on the web? Unless I'm missing something...

MidasTouch's picture
MidasTouch
Activity Score 1024

Fighting violence in stadiums is always complicated.
I understood this add immediatly but I agree it's not very clear.
Maybe the line doesn't break up enough with the visual...?

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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