Football Resistance: Split personality, Lovers

Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Chief Creative Directors: Gilles Fitcheberg, Jean-François Sacco
Art Director: Cédric Moutaud
Copywriter: Vincent Pedrocchi
Photographer: Louis David Najar
Account Manager : Sacha Lacroix
Published: February 2011

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12 comments

luispiter's picture
luispiter
2756 pencils

What?? The idea??

Brainsugar's picture
Brainsugar
1577 pencils

If you read the ad, you will find the idea. Or just read the last line if you are too busy.

everartz's picture
everartz
7589 pencils

you know that i started to be bothered of his comments as well!!
i never had this feeling toward anyone but this comment really tells GRRRRRRR!

| Everartz |

Tejónidas's picture
Tejónidas
244 pencils

he never undertand anything, he's always asking, what is the idea or what is the concept? when they are really obvious
im totally agree whit you everartz

everartz's picture
everartz
7589 pencils

i'd say easy with him and with everyone, coz this place is for everyone... let him say whatever he wants and thats fine :)

| Everartz |

Brainsugar's picture
Brainsugar
1577 pencils

The photography is top.

mralanjones's picture
mralanjones
257 pencils

You could interpret these the exact opposite way.

time_traveler's picture
time_traveler
49 pencils

agree. it seems to be goin both ways.

dean viii's picture
dean viii
1672 pencils

So . . you should tell opposing fans and players that . . you love them? (sarcasm font)

jackblack's picture
jackblack
2230 pencils

Yawn.

adbot's picture
adbot
42 pencils

Confused—I went to the site and it is only in French. If the ad is running in English, why not the option for other languages on the web? Unless I'm missing something...

MidasTouch's picture
MidasTouch
1024 pencils

Fighting violence in stadiums is always complicated.
I understood this add immediatly but I agree it's not very clear.
Maybe the line doesn't break up enough with the visual...?

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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