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Football Resistance: Split personality, Lovers

Football Resistance: Split personality, Lovers
Your rating: None Average: 4.7 (29 votes)

Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Chief Creative Directors: Gilles Fitcheberg, Jean-François Sacco
Art Director: Cédric Moutaud
Copywriter: Vincent Pedrocchi
Photographer: Louis David Najar
Account Manager : Sacha Lacroix
Published: February 2011

12 Comments

barcreativo.com's picture 2752 pencils

What?? The idea??

Brainsugar's picture 1540 pencils

If you read the ad, you will find the idea. Or just read the last line if you are too busy.

everartz's picture 7590 pencils

you know that i started to be bothered of his comments as well!!
i never had this feeling toward anyone but this comment really tells GRRRRRRR!

| Everartz |

Tejónidas's picture 246 pencils

he never undertand anything, he's always asking, what is the idea or what is the concept? when they are really obvious
im totally agree whit you everartz

everartz's picture 7590 pencils

i'd say easy with him and with everyone, coz this place is for everyone... let him say whatever he wants and thats fine :)

| Everartz |

Brainsugar's picture 1540 pencils
10

The photography is top.

mralanjones's picture 253 pencils
2

You could interpret these the exact opposite way.

time_traveler's picture 49 pencils
7

agree. it seems to be goin both ways.

dean viii's picture 1413 pencils
1

So . . you should tell opposing fans and players that . . you love them? (sarcasm font)

jackblack's picture 1462 pencils

Yawn.

adbot's picture 42 pencils

Confused—I went to the site and it is only in French. If the ad is running in English, why not the option for other languages on the web? Unless I'm missing something...

MidasTouch's picture 1046 pencils

Fighting violence in stadiums is always complicated.
I understood this add immediatly but I agree it's not very clear.
Maybe the line doesn't break up enough with the visual...?

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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