Today four million girls have been deprived of their fundamental rights.
And almost nobody noticed.
Save the Children
Tommorrow is a today's decision

Image courtesy of D&AD

Advertising Agency: Shackleton
Creative Director: Juan Nonzioli
Art Director: Pablo Gonzalez de la Peaa
Copywriters: Juan Nonzioli, Cesar Sastre
Production Manager: Itxaro Vicuaa
Account Director: Marta Gutiarrez
Account Executives: Marta Gayoso, Zaida Vazquez
Brand Manager: Alison Gallagher

May 2007


fractalrene's picture
1504 pencils

Whoa, strong message, and the way of delivering the message is very clever, an interactive ad that really works.
The only thing I would change... Real Madrid must be on top.

salamandos's picture
1947 pencils

Very nice mechanism! I also liked the other "Save the Children" series by Shackleton (Cosmopolitan, Youtube..).

washiam's picture
443 pencils

I like all these points. Great work!

trz's picture
2 pencils

how old is this ad? because that table has osasuna in 2nd place, which was obviously from the 2005/06 season where they ended up in 4th. but this season they are doing quite poorly and are coming 14th. what a difference a season can make!

Minimum's picture
1490 pencils

And you just made a perfect example of how this ad should work. The first thing that you notice and have an opinion on is the scoretable. And the message of this ad is just THAT. You pay attention to the meaningless things instead of a greater problem than 'Osasuna' on a 2nd place.

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

MarceloG's picture
820 pencils

What a clever campaign!
In God I trust

Get-a-Fix's picture
351 pencils

This ad definately SCORES!!!

miko1aj's picture
3086 pencils


emei's picture
10 pencils


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