Disco Munky's picture
Disco Munky
3900 pencils

I like the idea. Not sure about execution, but that's probably just a "taste" issue.


puns make the world a better place.... even when they suck.

"I don't know Butchie instead"

Doin' it for the points

ramosraf's picture
115 pencils

Pois é, as laranjas espanholas são tão ácidas que fazem buracos no estómaco, é um bocado isso.

Spanish oranges make holes in stomac....that' the ideia.

Paruku RabidLeroy's picture
Paruku RabidLeroy
112 pencils

Maybe it's about the juiciness of the oranges. In this case it's... it'ss lots of juice.

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

juice is slang for steroids or if you say "that guys juiced" it could mean that he is just really big and strong. i dunno if that's where they were going with this but its a possibility

Paruku RabidLeroy's picture
Paruku RabidLeroy
112 pencils

That... that's a lot of juice...
Man I never knew juice can be heavy.

bknowlden's picture
3647 pencils

I think the art direction is really nice in these, but I can't believe they have been as recognized as they have. Weren't these is Archive a months or two ago?

Chico Ribeiro's picture
Chico Ribeiro
160 pencils

Seems a little obvious.

pieter's picture
216 pencils

this has been done .. a lot

FPO's picture
58 pencils

glad someone said it.

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

i agree, it seems like a first thought idea , i think its time to take that concept a little further

Spanky's picture
4897 pencils

my old agency did the exact same thing for "really big pizza" 3 or 4 years ago. same executions.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

I guess that's why it's now your "old" agency... ;D

Spanky's picture
4897 pencils

i believe they used the words, "pack your shit, you formulaic hack" as they proceeded to escort me from the building :-)

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

"...c'mon, yeah your magnetic key card, too!"

Beatboxer's picture
1517 pencils

Seen. Way too much.

Bauducco's picture
297 pencils

This ad is not saying "drink its juice and you´ll get rock heavy", c´mon. You have to connect both the image and the text to get the message, you can´t just look and think "oh, i´d never buy this kind of orange, i think i couldn´t even lift it up".

It´s a simple and well executed idea that works well.

addyhoch10's picture
2592 pencils

simple and clear. "loaded with juice".
maybe there could have been a spain reference since the ad says "spanish oranges" and "foods from spain".
the pattern on the floor looks terrible and distracting.
or is it maybe the reference to spain?

tantrik_indian's picture
953 pencils

It's like the orange had been deliberately placed at the edge of the table for the shoot. And therefore contrived. There is nothing else on the table.
~~be cool eh!~~

~~this paranoid survived!~~

sam4grafix's picture
94 pencils

execution is dirty n idea is old!


Boxey's picture
8881 pencils

If it had nothing but juice in it, it still wouldn't be very heavy.

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