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17 Comments
Excellent, if you suffer at all from allergies this sends a unmistakable message.
are they thicker? softer? what am i feeling for?
better yet...why would i wipe my oozing schnozz with a towel? gross.
I believe the most obvious comparison of a towel vs. a tissue is that they are
more absorbent.
so are you trying to tell me your tissue is washable?
I don´t get it.
A metaphor is the expression of an understanding of one concept in terms of another concept, where there is some similarity or correlation between the two.
From the Greek: (metapherin) is a rhetorical trope defined as a direct comparison between two or more seemingly unrelated subjects.
Metaphor comprises a subset of analogy and closely relates to other rhetorical concepts such as comparison, simile, allegory and parable.
Imagery is defined as using all the senses to recreate or create an experience in the mind.
The concept of the ad campaign (In my opinion) is using imagery and metaphor to demonstrate Foodco Tissues are superior to other tissues. The tag line “feel the Difference “ suggests the tissue is stronger and/or more absorbent, thicker.
If the Gatorade and Montblanc campaigns won at cannes, then i think this one also has potential.
unbelievably stupid.
I think what is unbelievably stupid is your arrogance at putting down Cannes. The tissue ad has a sound concept driving it and merits viewing
This has just inspired me to create a viagra ad using towels.
HAHAHAHA! Do it!
Good concept spoilt by bad copy.
Au Contraire my friend, I think the copy is just right, understated and succinct at the same time. Cheers
i dont get it...
!!!i dont get it!
I get it, but towels are dirty. Tissues are clean and disposable. Towles are like handkerchiefs. Damp and warm. mmmm... damp and warm.
Not the best imagery to compare the benefits of absorbancy. Why not use a soft sea sponge?
Good concept. Well executed. Neat ad.
Very bad concept and copy... why u put this type dirty items in this web community