FontShop: Aretha

Font Me I'm Famous.com

Advertising Agency: Proximity BBDO, Paris, France
Chief Creative Officer: Valérie Levy-Harrar
Art Director: Eric Perrin
Copywriter: Grégory Tormo
Digital Art Director: Stéphane Faure
Motion Designer: Jérémy Delhuvennes
Sound Designer: Aymeric Lepage
Planner: Nicolas Orsoni-Durand
Chief Executive Officer: Olivier Rippe
Account Director: Caroline Lacaille
Project Manager: Coralie Koen
Communication Manager: Emmanuelle Aquino
Advertiser's Supervisor: Mimi Rosenheim
Creative Development Manager: Guillaume Rancurel
Deputy Technical Manager: Benoit Quette
Developer: Damien Moreau

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10 comments

kleenex's picture
kleenex
25436 pencils

I like the concept.

danielchapman's picture
danielchapman
292 pencils

seriously?

replace 'fuck me im famous' with 'font' and we have an idea?

Not to mention attaching a silly proposition to a random star... and a freakin font.

not good.

VampAd's picture
VampAd
1153 pencils

Agree. Its just a pun, a bad wordplay.

thatcopyguy's picture
thatcopyguy
42 pencils

Not sure if you missed the idea that the missing last names are also font names.

I think the ad is smart, and pinpoints to their target nicely.

Lisbon freak's picture
Lisbon freak
406 pencils

I'm a graphic designer and it speaks to me big time. I love it.

pierre cirent's picture
pierre cirent
9 pencils

Simple, clear and fun.I love it.

Ramon Diaz's picture
Ramon Diaz
8 pencils

Clever idea, i like it.

Dan Bennett's picture
Dan Bennett
5 pencils

I love the idea, execution is also nice...

Jimmy Hofmann's picture
Jimmy Hofmann
9 pencils

I like it a lot.They are all good.

MichelMichal's picture
MichelMichal
265 pencils

Respect.

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