Fontasy.de: Chernobyl

Fontasy.de: Chernobyl

Types make a difference.

Advertising Agency: BUTTER.Berlin, Berlin, Germany
Creative Directors: Timm Holm, Michael Preuss
Art Director: Timm Holm
Designers: Björn v. Buchholtz, Anna Weil
Copywriter: Michael Preuss
Published: October 2007

Your rating: None Average: 4.6 (32 votes)

Comments

love it. simply brilliant.

its not bad. but the insight strongly reminds me of the bic-campaign: "house is on fire",... (nicely handwritten)

not a winner but nice.

done guys. years ago by saatchi&saatchi and much better. nice try!

old idea, done before

Done at least twice before!

First, for a typographer. It had ads with the words "Sh*t", "cr*p", etc. in beautiful fonts (maybe sp101 is referring to the same). And the same message.

Second, for a calligrapher in India. It had ads with the expletives "Motherf**ker", "B*stard", etc. in flowery calligraphy. And, again, the same message.

Visit your office library more often, guys.

nice idea.

done, at least twice before, and they looked much nicer.

Stale as tabloid.

I actually DO remember seeing this concept done before.
Much better, like someone said...