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everartz's picture
everartz
7611 pencils

geez!!!

| Everartz |

ivan's picture
ivan

By the way here is a similar concept if you guys remember:
http://adsoftheworld.com/media/print/cobis_twin_towers

And, remember what happened to the Lego campaign?
http://adsoftheworld.com/blog/operation/apology_letters_for_lego

Ivan Raszl, admin of AotW

lchiesi's picture
lchiesi
130 pencils

I dig into Cobis twin towers rather than this one. don't know, maybe to literal.

ellehcimeo's picture
ellehcimeo
3522 pencils

I just don't think it's okay to exploit the events of 911 for anything. even if it's to save trees. borrowed interest.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Of course its okay, people use the titanic in ads don't they? Everything is fare game if you ask me. The ad incedently is, in my opinion, a 7/10. Not bad at all.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

The Titanic sank 100 years ago. 9/11 is an ongoing struggle which continues to affect the world in devastating ways. I have to agree with most people here that this is not appropriate quite yet, although part of me wishes that it was because I actually think it's not a bad ad.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Actually thats true, I suppose it is very recent.

It is unsensetive now I consider the victims families... yep. too soon.

Hmmm

ZosoMofo's picture
ZosoMofo
16 pencils

9/11 should never be used as an ad execution, it doesn't matter what country you are from. It's just not right.

balaazs's picture
balaazs
66 pencils

i don't agree with you.
i think, that for a good cause (like saving nature) it's acceptible. imho this is a tasteful and well executed ad.
but i respect your opinion, of course.

ZosoMofo's picture
ZosoMofo
16 pencils

"Tasteful" and "Well Executed" ???
I'm sure the families affected and every New Yorker would say the same thing.
Trying to save a couple of trees is way more important than respecting the numerous, innocent casualties of terrorism.

You'd feel differently if you had that memory burned into your mind.
This is not a good ad, and not tasteful at all.
It's obviously still a raw subject, and should not be thrown around lightly.

slim's picture
slim
1047 pencils

What about the families of the numerous, innocent casualties of natural disasters provoked by the changing global environment? What about the millions of lives that will be affected if we continue to dismiss attempts to solve the issue of global warming as hairy greenies more concerned about "saving a couple of trees" than solving real issues? I think most enlightened people nowadays appreciate the environment is something we are all going to have to confront. The message may be a tough one to swallow, and I'm not sure that S11 is the right analogy to draw given how sensitive an issue it is, but I believe their intentions were admirable.

Guest's picture
Guest

re: "What about the families of the numerous, innocent casualties of natural disasters provoked by the changing global environment?"

The global climate is ALWAYS changing. Always has, always will. We (mankind) have damned little to do with it. The way the last two unusually cold and snowy winters (world wide, north and south hemispheres) tie in so perfectly with the low solar activity the past two years, the primary culprit is now the SUN.

The unusually dense snow this past winter is the CAUSE of the flooding in the Red River right now. Don't let anyone con you into believing that anything is "warming"!

A. J. SMITH's picture
A. J. SMITH
2838 pencils

No. You're wrong, I agree with balaazs.

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

Someone will say, "but it started a conversation...." ... yeah...

about taste, which is off-putting. Having been a fromer pro-environment lobbyist/activist, and having been very closely affected by 9/11. This ad does nothing but leave a bad bad taste in my mouth.

I am the first person to run out to help save some trees, but this terrible borrowed interest, insensitivity to very bad current events, and plain old bad idea.. (why would trees be blowing up?) You/they sure won't win any new friends with an ad like this. (if you weren't already an environmentalist, this ad will show you a lack of focus and context, and inevitably make you like the environmental movement LESS.)

this entire debate is retarded. sure nothing is sacred and all, but this is just ad-school garbage retardation.

ellehcimeo's picture
ellehcimeo
3522 pencils

totally agree with you. maybe not about the ad-school garbag retardation thing, but definetly borrowed interest. the trees aren't being blown up, they are being clear cut with nice sharp chain saws, blown up wood won't sell. i don't care if they are trying to show that "we" are terrorists to nature, which by the way isn't a bad idea at all, it's still borrowed interest and i'm sure they could have come up with something more suited.

trl's picture
trl
8 pencils

do you breathe? Thank a tree!

trl's picture
trl
8 pencils

do you breathe? Thank a tree!

slack's picture
slack
18 pencils

I don't know. I think it's kind of cool. I mean, we all know how important trees are. About as equally important as 2,750 human beings. This ad makes sense. I'm definitely going to think differently about trees now. And I don't think we milk the bombing of the twin towers enough. That shit is creative gold.

Oh, and everything I said above is a lie. This ad is tied for the worst ad ever with whatever other ads use disaster imagery to pull some heart strings. I'd give a coupon circular from the local supermarket more applause than this stream of diarhea.

ellehcimeo's picture
ellehcimeo
3522 pencils

i have a crush on you now. thought you should know.

ivan's picture
ivan

My head is spinning!

Ivan Raszl, admin of AotW

ellehcimeo's picture
ellehcimeo
3522 pencils

oh ivan. i have a crush on you too!

ivan's picture
ivan

Michelle, don't make us blush! ;)

Ivan Raszl, admin of AotW

slim's picture
slim
1047 pencils

Slack: Your razor-sharp sarcasm aside, I think it's acceptable to use analogies with the less palatable parts of human history when the issue at stake is of equal import. The recent Lego ads are an obvious example of when the issue/product does not justify comparison. I tend to think the above example is more justified b/c I see the environment as potentially more devastating to a greater number of lives than even S11.
Now go back to that supermarket coupon you're working on. I assume it's not printed on recycled paper?

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I agree with you slim.

chintan ruparel's picture
chintan ruparel
1516 pencils

i dont like this...9-11 shouldn't be brought back. besides, this is a lame idea according to me. im not saying don't create drama, im only saying do something different and un-heard of. it's very easy to explore past events and pass a reference off as an idea. this is only a personal opinion.

~ old habits die hard, older ones never do ~

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Actually, I agree with you too chints4u7, damn! I am so suggestible today.

Maybe the answer is not that its bad to use 9/11, but that its just too soon; i.e. its okay to use something like titanic (for example) because it isn't fresh in the mind... ?

trl's picture
trl
8 pencils

is it powerful? did it get people talking? it did. so it reached its scope...that is what ads are supposed to do...and why not bring it back? let's just all forget about it? better keep it vivid in our memories, so it doesn't repeat itself on a larger scale and under different circumstances...

chimie's picture
chimie
156 pencils

I think it really raises awarness but I donno how it can be true that "every day is a 9/11"??? I mean I would really read a body copy.. It just looks a strong headline without a real idea / meaning behind it.

advertisingenius's picture
advertisingenius
60 pencils

The Cobis ad has been the only ad able to get away with a 911 reference so far. For some agencies...it seems like this is an easy answer for them that they believe is a good idea at the time.

Mo's picture
Mo
648 pencils

to me... it's kinda forced...the copy is not that great/good either ... I didn't like the 911 link with the ad ( as I said it's kinda forced ). Looks like the first thought.
We expect better stuff from BBDO.

Oren's picture
Oren
93 pencils

9/11 Should never be touched..
It's just wrong.

Besha's picture
Besha
299 pencils

Agree with Oren

Filipe's picture
Filipe
315 pencils

I disagree with Oren.
Why 9/11 sould never be touched ?
It's part of History.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

It's because it's part of history that we should be allowed to use it. I don't think that they should have refrenced 9/11 in the line, but only because by doing so you take away from the real message, which should be the enviroment. No one's thinking about that anymore, only the fact that 9/11 was mentioned. Is that right?

It makes for a weaker ad.

kc_brock's picture
kc_brock
703 pencils

this is horrible on so many levels.
insensitive. bad copy. & weak execution.

saving the trees is a great cause. but this ad may actually make people upset with the organization, rather than the people that produced it.

it's the worst thing that i've seen in a long time.

here's a youtube link to that other lego ad.
http://www.youtube.com/watch?v=dOF9RuP2OJA

rd

trl's picture
trl
8 pencils

the difference being that lego wants you to buy smth whereas this organization wants you to be able to breathe in the future

rikitiki's picture
rikitiki
630 pencils

As an american, i'm fine with it.

It IS history.....we see countless of ads using other disasters (titanic), wars (WWII)....why are people getting upset over this one? Would you guys be more comfortable if this ad ran 10 years from now?

Just because this disaster happened in OUR generation, we get all sensitive....GUESS WHAT?? there are countless of WORSE situations that have happened in history that are used in ads.

I WOULD EVEN VENTURE: the way we have treated this earth over the last 100 years IS MUCH WORSE than 9/11.

The ad draws attention, it has a good message....HUMANS ARE TERRORIZING THIS PLANET...good association....

humans are so selfish and over-sensitive....HOW DO YOU THINK NATURE FEELS about what we've done to it?

budibud's picture
budibud
128 pencils

ZZZZZZZZzzzzzzzzzzzz

Boediboed
Trying to retire ad-man

slim's picture
slim
1047 pencils

When you wake up, you might try offering helpful feedback.

ralph's picture
ralph
70 pencils

Advertising has pucked; tribes, peoples, cultures, religions and disasters all over the world. It was just a matter of time. And, it tickes me off when people claim an Ad is a copy of another because the image topic are the same...please? The Corbis Ad and this one are totally different.

If this happened in Africa would anybody say it was tasteless?

Nice Ad though...misery might be the new SEX sells.

tiny_wordz's picture
tiny_wordz
325 pencils

Slim and quackattack, you guys hav my money (which is not much by the way). Why shuldn't 911 be used? tasteless you guys say? what of the use of religion and cultural icons? What of the use of WWII and the holocaust? Pls let's all stop being sanctimonious (hope i spelt that right). everything else is usable except 911? spare me the bull shit hypocrisy! the situation with trees is that serious and any shock tactics that can be use should be (no holds barred). probably wen the world is 1 big pileof sand before you know that millions of lives (and not human alone) depend on the survival of the trees.

that said, the art direction is crap to me. and the line is weak. it could hav done so much better (would probably hav render most of the complainants speechless). period!

slimseni's picture
slimseni
85 pencils

are some people trying to deny history here? playing on 9/11 shouldnt offend any one's sensibilities if it's done with a clean mind. the ad might not be fantastic but it shouldnt be attacked for moral reasons. i believe anyone critizing this ad on moral grounds is just myopic. afterall pictures of starvation,epidemic and war in africa have been used in exaggerated forms and nobody raised an eye brow.
ATH
(Always Trigger-Happy)

idrolitina's picture
idrolitina
8 pencils

9/11 is a tragedy, but it also a (contemporary tragedy) symbol, symbol of a bloody attack against innocents.
What's wrong to use this symbol to make aware people about daily attacks against nature?
As well as Hitler, Pearl Harbour, Hiroshima, Stalin, Vietnam war, even 9/11 is history by now (the dark side of human history)... Of course, history we are suppose to use with the maximum respect...

kandi's picture
kandi
204 pencils

Hey, I know the next ad in the campaign! It's a shot of trees in a gas chamber and it reads, " For nature, everyday is a Holocaust". Freaking sweet!

We all know the importance of trees but we dun do anything. At the end of the day, this ad won't change one bit of perception. Do they expect people to go,"Oh, poor trees!!!"? They will just get annoyed at the 9/11 link. I'm for shock tactics – if consumers are shocked into concern for the product, not at how the ad is done.

slim's picture
slim
1047 pencils

The debate is not really over the look or even the effectiveness of the ad, it's over the appropriateness of using 9/11 to draw attention to the issue of global warming.

Personally, I think the ad's terrible - why are the tree's exploding? I thought they used chainsaws?? Maybe if it didn't suck so badly, ppl would be more tolerant of it's association with s11.

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

OOOooo holocaust nice! Also they can get "all guerrilla" and picket funerals, signs read, "Trees die every day."

Maybe they can slip little direct mailers into IEDs so that after someone blows a bunch of people up at the market they'd get fallout news coverage. Or hell, why not just build the IEDs themselves, and put signs in the background "For trees every day is a tragedy." Or wild postings on gravestones, "trees die too." A screengrab from saddam's execution, except lay a tree in instead of saddam. "for trees, every day is an execution."

Yes we get it, what does this ad do to compel me to change it? nothing.

this is not worth any more time.

Justin's picture
Justin
176 pencils

love the digitized effect

Arisca's picture
Arisca
164 pencils

So many analogies that can be made, such diverse imagery that can be used. Of course you go for the vile comparison. It strikes a nerve and apparently reaches its goal but wait, oh, it went over the top and everyone is talking about anything else. We shouldn't address nature the way men treat each other and I think the total lack of subtlety only shows how eager the creative team was to impress. Show some real stills of what is going on just about everywhere. If it doesn't speak for itself and shake people up, then this kind of easy cheesy appropriation (that blur, forchrisake!) most surely will fall flat on its dubious intentions.

Lee Clow's picture
Lee Clow
46 pencils

it's almost like selling your mom just to win an award.
stop smoking. use a condom. save the trees.
let's also stop being human while we're at it.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I agree with most the comments here. I think it's too early for this kind of ad. But my biggest problem here is that (and some people have already pointed this out) trees don't blow up. The people working on this ad just figured out that trees kind of looked like twin towers, so they made an ad out of it, even thought it's incorrect.

I think this is a case of someone coming up with an image, and then trying to find a product to go with it - backwords!!

Davosk's picture
Davosk
4833 pencils

CHEAP!
Can't wait to see an ad with Bin Laden, Bush or Castro for a product ad students want to do, like hot chilli sauce. Maybe someone can use that giant octopus photo again.

eslametman's picture
eslametman
74 pencils

No way
stop that shet 911
many years have gone !!!!!!!!!!!!!

CDart's picture
CDart
54 pencils

PPL...
Although I agree with some here, but I think that the declaration raised a lot of controversy, even if we find any of the artistic touch or inappropriate with the idea from the pov of some, I believe its a successful declaration since it provoked many people.

Actuly i dont like it...

m_rik's picture
m_rik
2 pencils

This advertising was done long time ago (saw it on a computer screen in France in 2004) so there's nothing in it wishing to wake up the suffering from the past. It's just too bad that it wasn't sent to this website before.

And please, stop making 9/11 a taboo. It is a reference for the entire world. Same thing for environmental issues. I think this is a good idea and the art direction is great.
CLM/BBDO : A+

John_in_PA's picture
John_in_PA
4 pencils

First off, I am not one who necessarily thinks that 9/11 is a taboo subject for a comparative ad. That being said, I find several problem areas with this particular ad, its comparison to 9/11 and it's relation to the organization that has sponsored the ad.

My first problem with this ad and what I believe to be the biggest problem with the ad is that; the idea is simply cheap. This is a world where finding a death or tragedy to exploit is a simple task. I can easily think of other variations of this ad that deliver the exact same point. For example Show piles of bodies from the holocaust and a pile of freshly cut logs, show the image from Viet Nam with the soldier shooting a person on his knees in the head compared to the image of a lumberjack cutting down a tree, show the flooded land of Indonesia and show logs floating in water again freshly cut. There are 3 examples that I though of while typing this comment; all easy, all cheap.

My second problem with the ad is that is says nothing about the organization that published the ad. Other than their name the ad makes no mention of who they are, what they do, or if they are in fact doing anything to curb the problem of deforestation. It simply states the problem, which again is not a difficult task. This ad is akin to producing an ad that states "cars use gas", or "water is polluted". We all know this is a problem and yes deforestation is on the level of a tragedy, but they have done nothing but create a shocking visual without introducing any sort of value to the foundation.

My final criticism is that the ad has an air of extremism. It is apparent that they feel strongly about the environment, but to bring a very sensitive subject such as 9/11 into an ad is very divisive. You will encounter a massive problem of alienating many of the people you are trying to influence, much like the extreme pro-life activists here in the U.S. They may have good intentions but the manner in which they express it leaves you with an overall negative impression of the group. Imagine trying to raise funds and the one thing that people remember you for is exploiting a tragedy.

Overall I think the creatives that put this together have much more skill than they chose to display here. I would have to rate this ad a C-.

kc_brock's picture
kc_brock
703 pencils

wow,

nicely stated john.

rd

Twombl's picture
Twombl
184 pencils

The typical "I want to win awards with an idea that shocks you because it uses an historical and untouchable drama".
Said that, good idea but I don't think will win important awards.
So the ad failed.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I agree that this ad won't win any awards - but I seriously disagree with your conclusion that any ad that doesn't win an award is a failure. Awards are a nice part of our business - but a successful ad is one that persuades people to spend their hard earned cash on our product or service (to take the action that we want them to take). I would hate to have a doctor who is more concerned with winning awards than saving my life.

Advertising is a business, and if you can't get people to buy your product, it doesn't really matter how many awards you win - you won't be hired - because clients are using you to make them money, not for your agency's personal glory.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Humm. Tastes like chicken.

Guest's picture
Guest

greetings

yes yes weve all heard that before... wrong on so many levels, maybe... but than again i see other stuff such as 'veil' and i dont know, national flags? been used in advertising. everyone love to be a critic... yet what they do not see is the concept behind the ad... which is great and id give full marks to the agency as theyve already started a debate on AoTW, imagine what the impact would be if its printed :)

thumbs up

Guest's picture
Guest

Bull Shit :L

Guest's picture
Guest

Eurotrash!

Guest's picture
Guest

Lame. Very lame.

Guest's picture
Guest

Lamer than lame. Tired, predictable and trying to shock but failing.

Guest's picture
Guest

If you are trying to get Americans to decide that Europe is full of Ami-bashing self-righteous ignoramuses who don't know their radius from an ulna, then it is a very successful ad.
Otherwise I rate the ad a 0.5 out of 10.

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