Fondation Abbé Pierre: The lifeguard
Advertising Agency: BDDP Unlimited , Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Fabien Nunez
Copywriter: Fabien Duval
Photographer: Vincent Dixon
Responsable agency: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud


19 comments
oh yeah, this is l-o-v-e
nice shot...
average concept..
result: 6/10
| Everartz |
With a strong visual like this the copy just had to play straight and it did just that.
Great !
Strong and well put. Visually stunning, and I like the christic reference ;-)
Now does it really is an "average" concept ? Well, never seen it before, and crossing summer fun with reality is a good advertising move : you usually ear about homeless in winter, and advertising usually goes with the flow on that...
very nice !
wow... this pic is a true shock, very well done, and at least it deserves a deep and serious idea.
good job guys!
Great work, very strong visual !!!
Well Done
Strong!
NICE
Nice photography. Quite straight forward.
Reactor
yeahhhhhhhhh
Really well done. Nice concept. Nice shot.
Good Retouching
Good Art
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~ Quite obviously, I have gathered no moss ! ~
Great work !!
This is gay. Weak concept. It's expected.
This is disgusting.