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The lifeguard

Agency: 
Published/Aired: 
September 2009
Description: 

Print advertisment created by BDDP, France for Fondation Abbé Pierre, within the category: Public Interest, NGO.

Advertising Agency: BDDP Unlimited , Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Fabien Nunez
Copywriter: Fabien Duval
Photographer: Vincent Dixon
Responsable agency: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud

Comments (19)

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Highest Rated

Guest's picture
Guest

This is disgusting.

Guest's picture
Guest

oh yeah, this is l-o-v-e

everartz's picture
everartz
Activity Score 7609

nice shot...
average concept..
result: 6/10

| everartz |

Dev Kumar's picture
Dev Kumar
Activity Score 834

With a strong visual like this the copy just had to play straight and it did just that.

Guest's picture
Guest

Great !

Guest's picture
Guest

Strong and well put. Visually stunning, and I like the christic reference ;-)
Now does it really is an "average" concept ? Well, never seen it before, and crossing summer fun with reality is a good advertising move : you usually ear about homeless in winter, and advertising usually goes with the flow on that...

Guest's picture
Guest

very nice !

Guest's picture
Guest

wow... this pic is a true shock, very well done, and at least it deserves a deep and serious idea.
good job guys!

cyril effman's picture
cyril effman
Activity Score 24

Great work, very strong visual !!!

Guest's picture
Guest

Well Done

silvi's picture
silvi
Activity Score 4172

Strong!

firebug's picture
firebug
Activity Score 1113

NICE

reactor's picture
reactor
Activity Score 294

Nice photography. Quite straight forward.

Reactor

Guest's picture
Guest

yeahhhhhhhhh

Guest's picture
Guest

Really well done. Nice concept. Nice shot.

Guest's picture
Guest

Good Retouching

rolling.stone's picture
rolling.stone
Activity Score 2741

Good Art

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

Great work !!

Guest's picture
Guest

This is gay. Weak concept. It's expected.

Guest's picture
Guest

This is disgusting.

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