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Published/Aired: 
February 2012
Description: 

Print advertisment created by BDDP, France for Fondation Abbé Pierre, within the category: Public Interest, NGO.

Love keeps people close. Cold keeps them even closer.
8 million people suffer from the cold beacause they don’t have the means to heat their homes. ACT!

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Olivier Moine
Art Director: Fabien Nunez
Copywriter: Romain Goehrs
Photographer: Marc Gouby
Print Producer: Marie D’Ovido

Comments (10)

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Highest Rated

krazy's picture
krazy
Activity Score 153

Great photo, but mixed message about the cold.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 402

sweet

ace85le's picture
ace85le
Activity Score 3935

Tagline could be stronger.

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vote4pedro's picture
vote4pedro
Activity Score 4601

So what they're saying is cold is a good thing. They're all cute and smiling. So I shouldn't mess things up by paying their heating bill.

chuckieT's picture
chuckieT
Activity Score 680

Agreed. They are saying that cold is better at keeping people close than love. And keeping people close is obviously a good thing. So why should we get rid of the cold?

kleenex's picture
kleenex
Activity Score 47545

nice idea.

rakhal's picture
rakhal
Activity Score 141

good photo.

rakhal's picture
rakhal
Activity Score 141

good photo.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

nice concept for me

vasilissa's picture
vasilissa
Activity Score 16

Contradictory idea. The execution does not support the message.

krazy's picture
krazy
Activity Score 153

Great photo, but mixed message about the cold.

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