Love keeps people close. Cold keeps them even closer.
8 million people suffer from the cold beacause they don’t have the means to heat their homes. ACT!
Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Olivier Moine
Art Director: Fabien Nunez
Copywriter: Romain Goehrs
Photographer: Marc Gouby
Print Producer: Marie D’Ovido
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10 Comments
sweet
http://www.behance.net/Mammoths-Not-Dead
Tagline could be stronger.
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So what they're saying is cold is a good thing. They're all cute and smiling. So I shouldn't mess things up by paying their heating bill.
Agreed. They are saying that cold is better at keeping people close than love. And keeping people close is obviously a good thing. So why should we get rid of the cold?
nice idea.
good photo.
good photo.
nice concept for me
http://www.mandarinoadv.com
Contradictory idea. The execution does not support the message.
Great photo, but mixed message about the cold.