Fondation Abbé Pierre: Cold

Love keeps people close. Cold keeps them even closer.
8 million people suffer from the cold beacause they don’t have the means to heat their homes. ACT!

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Olivier Moine
Art Director: Fabien Nunez
Copywriter: Romain Goehrs
Photographer: Marc Gouby
Print Producer: Marie D’Ovido

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10 comments

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
405 pencils

sweet

ace85le's picture
ace85le
3941 pencils

Tagline could be stronger.

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vote4pedro's picture
vote4pedro
4601 pencils

So what they're saying is cold is a good thing. They're all cute and smiling. So I shouldn't mess things up by paying their heating bill.

chuckieT's picture
chuckieT
680 pencils

Agreed. They are saying that cold is better at keeping people close than love. And keeping people close is obviously a good thing. So why should we get rid of the cold?

kleenex's picture
kleenex
22828 pencils

nice idea.

rakhal's picture
rakhal
141 pencils

good photo.

rakhal's picture
rakhal
141 pencils

good photo.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

nice concept for me

vasilissa's picture
vasilissa
16 pencils

Contradictory idea. The execution does not support the message.

krazy's picture
krazy
153 pencils

Great photo, but mixed message about the cold.

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