Followfish: Tomato

Follow the true taste. The world’s first pizza with tracking code.

One good thing about all followfish products: with the aid of a unique tracking code on each package, every single ingredient is trackable right to its exact source. This means full transparency – and true taste for the customer.

Advertising Agency: Leagas Delaney, Hamburg, Germany
Creative Directors: Stefan Zschaler, Ole Kleinhans, Michael Götz
Art Director: Enrico Hoppe
Graphic Designer / Illustrator: Vladimir Vascalup
Copywriters: Kolja Danquah, Manuel Kersting
Photographer: Christian Lohfink
Retouch: Alphadog

Published: 
January 2014

9 comments

CostaCosta's picture
CostaCosta
107 pencils

I love the idea and I think it was really clever!

nunoF.'s picture
nunoF.
71 pencils

Nice!!

sanjoo3d's picture
sanjoo3d
41 pencils

nice

amma

tirthomitro's picture
tirthomitro
2758 pencils

yeah good stuff!

they showed me a picture & i laughed
dignity has never been photographed

kcalheiros's picture
kcalheiros
127 pencils

This idea was done by McDonald's last year
https://www.youtube.com/watch?v=5bpQFSX9NEE

stewie's picture
stewie
98 pencils

good idea

kleenex's picture
kleenex
40694 pencils

solid concept.

MayorMcCheese's picture
MayorMcCheese
15 pencils

The google pushpin symbol. Works well on this occasion.

time travelling ad guru's picture
time travelling...
35 pencils

like

ads are good but clouds are better

Log in or register to post comments