followfish: Salmon

Follow the true taste. The world’s first pizza with tracking code.

One good thing about all followfish products: with the aid of a unique tracking code on each package, every single ingredient is trackable right to its exact source. This means full transparency – and true taste for the customer.

Advertising Agency: Leagas Delaney, Hamburg, Germany
Creative Directors: Stefan Zschaler, Ole Kleinhans, Michael Götz
Art Director: Enrico Hoppe
Graphic Designer / Illustrator: Vladimir Vascalup
Copywriters: Kolja Danquah, Manuel Kersting
Photographer: Christian Lohfink
Retouch: Alphadog
Published: January 2014

3 comments

Austin Video Production's picture
Austin Video Pr...
933 pencils

Clever. It works well as a campaign.

sold's picture
sold
3219 pencils

hey, it's good when the food already have the right shape as we see here.
I thing the food shape is also taste (we eat with eyes)
change shape is change the "taste", so some ads, as tomato one, it is a bit forced, in my opinion.

maurilao's picture
maurilao
379 pencils

Great campaign. Loved all the ads. Congrats.

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