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Folksam: Michael

Folksam: Michael
Your rating: None Average: 6.9 (29 votes)

Harvard or Cambridge?
Start by calling her Michael.

Advertising Agency: ANR.BBDO, Stockholm, Sweden
Art Directors: Andreas Lönn, Marcus Göransson
Copywriter: Olle Nordell
Photographer: Alexander Crispin
Other additional credits: Jonas Bauer, Anna Jensen, Christina Rudling, Marie Wanberg

7 Comments

Charlie Pratt's picture 427 pencils

Babies and moustaches. I think I love it. Lots of humor there, but great copy as well.

http://www.charlieprattdesign.com

Olafski001's picture 1156 pencils

great campaign but i think the other two are stronger

TRICKY's picture 3932 pencils

these are solid true ads

The man who stops advertising to save money is like the man who stops the clock to save time

tantrik_indian's picture 953 pencils

"..countless financial reports ... more profitable" = this is lame. Perhaps this should be substantiated with facts? Very interesting ad.

~~be cool eh!~~

~~this paranoid survived!~~

Kateter's picture 2040 pencils

I like the concept, I like the visuals and I like the headlines. but I don't like the font of the headline.

Wordnerd's picture 6617 pencils

it's not really a campaign. (almost) Same headline, visual and content in all of them. And i don't know.. if those are ads in baby or pregnacy magazines they are good ads. if not, they are just ok for me

J.Zdaniuk's picture 74 pencils

I like it. (I tak, jestem idiota, ale lubie ten.) Ja mysle ten jest pojetny.

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