Folksam: Michael
Harvard or Cambridge?
Start by calling her Michael.
Advertising Agency: ANR.BBDO, Stockholm, Sweden
Art Directors: Andreas Lönn, Marcus Göransson
Copywriter: Olle Nordell
Photographer: Alexander Crispin
Other additional credits: Jonas Bauer, Anna Jensen, Christina Rudling, Marie Wanberg


7 Comments
Babies and moustaches. I think I love it. Lots of humor there, but great copy as well.
http://www.charlieprattdesign.com
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http://www.charliewrites.com
great campaign but i think the other two are stronger
these are solid true ads
The man who stops advertising to save money is like the man who stops the clock to save time
"..countless financial reports ... more profitable" = this is lame. Perhaps this should be substantiated with facts? Very interesting ad.
~~be cool eh!~~
~~this paranoid survived!~~
I like the concept, I like the visuals and I like the headlines. but I don't like the font of the headline.
it's not really a campaign. (almost) Same headline, visual and content in all of them. And i don't know.. if those are ads in baby or pregnacy magazines they are good ads. if not, they are just ok for me
I like it. (I tak, jestem idiota, ale lubie ten.) Ja mysle ten jest pojetny.
What the Puck am I doing here?