FolkPick: Begs

One of the greatest baul musicians ever he still begs for a living.
He was desperate to keep it that way.
folkpick
we find music you haven't heard...

Folkpick is a nonprofit label which aims at promoting folk music and unknown musicians from all over India. This debut venture features Basudeb Das singing baul songs which resonate the earthy mysticism of Bengal. Bauls are mystic minstrels who wander from place to place singing songs and begging to survive. Well known in the baul circuit Basudeb is a multi instrumentalist and vocalist who is a hardcore purist in approach, rendering all his songs in the true traditional form.

Advertising Agency: Bates 141, Calcutta, India
Creative Director: Arjun Mukherjee
Art Director: Diptanshu Roy
Copywriter: Arjun Mukherjee
Photographer: Diptanshu Roy, Abhijit Chakraborty
Published: May 2010

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13 comments

Guest's picture
Guest

great ad. Nice to see ads that bring out the 'mysticism' of the local culture. Would love to know more about Folkpick...

Guest's picture
Guest

youtube.com/folkpick

Guest's picture
Guest
sandipkayal's picture
sandipkayal
270 pencils

just great

a CREATIVE drop

sandipkayal's picture
sandipkayal
270 pencils

i just lov this colour u used...great

a CREATIVE drop

Abrahams's picture
Abrahams
109 pencils

Wonnnnnnnnnnnnnnnnnnnnnnndafullllll!!!

Guest's picture
Guest

One of the greatest baul musicians ever [FULL STOP] He still begs for a living [FULL STOP]

Dear Arjun, Please I can't believe you are the Creative Director too. This copy just doesn't cut it man. Seriously, how did you become a CD.

tirthomitro's picture
tirthomitro
2722 pencils

keep it up guys...
dis is fuckin' 'maz'g!!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

very cool
vikram

Guest's picture
Guest

Amazing Ad! Amazing Concept!

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

It is good to introduce these people who got real talent... Very nice ad....

Dharmesh Padia

Guest's picture
Guest

very very nice campaign. love the starkness, the honesty and the sheer simplicity of this.

antiad777's picture
antiad777
16 pencils

don't like the copy where it says "he was desperate to keep it that way."
I'm sure thats not true.

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