FolkPick: Album

Over two thousand live shows later we gave him a chance to cut an album.
It was really hard to make him agree.
we find music you haven't heard...

Advertising Agency: Bates 141, Calcutta, India
Creative Director: Arjun Mukherjee
Art Director: Diptanshu Roy
Copywriter: Arjun Mukherjee
Photographer: Diptanshu Roy, Abhijit Chakraborty
Published: May 2010

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TommyO's picture
1866 pencils

I don't like the bright pink color. Makes my eyes hurt.

Guest's picture

It's a mandatory, yknow brand guidelines and all.

Blashyrkh's picture
32698 pencils

Ya. A lot of unneeded pink space. The rest is good.

deadlinecanwait's picture
111 pencils

nice copy Arjun

Guest's picture

Sorry but i do not like the copy at all, too long and sound quite amateurish to me. And I do agreen too much unnecessary pink space. I would suggest changing to white and shift the pink copy down to the white space.

Little of the instrument was shown in the photo. At first glance, i did not notice it has got anything to do with music at all.

Jus my 2cents worth

Abrahams's picture
109 pencils

just great!

Guest's picture

Over two thousand live shows later [COMMA] we gave him a chance to cut an album.

It was really hard to make him agree.

Sub-standard Copy.

Guest's picture

love the copy!

Guest's picture

love it!

Hibon's picture
3731 pencils

I like the idea and copy. Congrats!

Simple ideas are the best !

Guest's picture

Actually this is a typically a indian scenario. You will find these typical musicians in india only. Like Bauls from Bengal or Rajasthani folk musicians or some other folk musicians. So I can connect to it completely. So someone who is not familiar with these may find it amateurish or forced. And captions goes perfectly with the concept too.So kudos to you. But as far as the pink is concerened may be that was the client's requirement...!!!!

Guest's picture

i like it

Guest's picture
Guest could be more executive.

ek kanya's picture
ek kanya
814 pencils

nice. i like it.

am an advertising junkie | read my flog at

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

Very touchy execution... too good.

Dharmesh Padia

Dreambang's picture
218 pencils

pink color is too bright but good ..:-)

Guest's picture

very Nice

Guest's picture

I love really this, i am addicted to baul music....thanks for the link....Wishes to "Bates 141" team..

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