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24 comments

krautland's picture
krautland
3204 pencils

very clear demonstration of their benefit. I like this.

yctham's picture
yctham
182 pencils

Looks good, but somehow it looks like advertisement of highlighter,hmm...

izmild's picture
izmild
770 pencils

Simple and direct...

kikkercurry's picture
kikkercurry
24 pencils

man this is the perfect highlighter ad!!!! not a travel guide!!!

Kateter's picture
Kateter
2020 pencils

you said it all.

Hibon's picture
Hibon
3731 pencils

Just great !

Simple ideas are the best !

Nathan Ugly's picture
Nathan Ugly
18 pencils

Good.

dico's picture
dico
332 pencils

great! really simple... HOW I DIDNT DO IT FIRST!!??!!

CR_AD's picture
CR_AD
413 pencils
Guest commenter's picture
Guest commenter

Ah ! Ah ! Ah !
The big highlighted building on the right is the MAIN POLICE STATION in Paris !

ahpitt's picture
ahpitt
342 pencils

at least something new. Good work!

daniel_glezmilan's picture
daniel_glezmilan
282 pencils

www.danielglezmilan.blogspot.com

Yes, i think it would be awesome highlighter ad, but this is not bad!

shannunn's picture
shannunn

I agree at first glance i assumed it was an ad for a highlighter!

Dale's picture
Dale
370 pencils

I like the idea and how it is showing the benefits of the product. The art direction is good but the copy feels a bit stilted. I think they should revisit that sentence. Other than that it is a strong ad.

- The only thing more rare than a good ad is a good guest comment -

OMaxweller's picture
OMaxweller
79 pencils

This is a great execution. Clear, simple, and direct. Like the use of the highlighter. Not bothered by the copy... if it was about the highlighter it would be too see say.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Gimme the highlighter, I want paint my house with that lovely color! Travel Guide? What for?

Deme el resaltador, quiero pintar mi casa con ese adorable color! ¿Guía de viajes? ¿Para qué?

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

joelapompe's picture
joelapompe
3424 pencils

the bar highlighted in the front has nothing worth to mention... it's just a very common place :-)

http://www.joelapompe.net / Facebook : Joelapompe

Guest commenter's picture
Guest commenter

it looks for the highlighter as it's more prominent than the travel guid

iT-iS-i's picture
iT-iS-i
1721 pencils

Take out the highlighter and you've got yourselves a worthy contender.

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

Guest commenter's picture
Guest commenter

SIMPLYYY..AWESOMEE.!!!

slip's picture
slip
919 pencils

Awesome. The highlighter should not be in the ad.

Distracts
*****

SJB

MC's picture
MC
18 pencils

why this massive highlighter? but good!

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

good highlighting solution... in fact very good

dclxvi

Guest's picture
Guest

SIMPLE, EYE CATCHING, and EASILY UNDERSTANDABLE

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