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Folha Top 10's Travel Guides: New York

Folha Top 10's Travel Guides: New York
Your rating: None Average: 6.8 (8 votes)

We selected only the best spots for your trip.

Advertising Agency: Africa, Sao Paulo, Brazil
Creative Directors: Bruno Brasil
Art Director: Bruno Brasil
Copywriter: Fabio Seidl
Photographer: AGB, Keystock, Raul Raichtailer
Published: September 2008

10 Comments

Hibon's picture 3612 pencils

Very good idea....i love it. This is really great !!!! The best i ever seen since 4 weeks on adsoftheworld.

Simple ideas are the best !

SylviaG's picture

Very good, I love the idea

Did anyone else notice the guide says Nova York and not New York, I know this from Brazil but.......
It's New York

Dale's picture 374 pencils

It's New York in English...

The guide book is written in Portuguese hence Nova York and Londres for London. Since their target audience is likely Portuguese speaking Brazilians, making the guide in English on the ad would probably be a bad idea.

- The only thing more rare than a good ad is a good guest comment -

Guest commenter's picture

Wonderfull idea indeed. But, about the Guide cover, it's really an error. In correct Brazilian Portuguese you either translate it all or don't translate at all. So it could be New York or Nova Iorque, but never Nova York.

Guest commenter's picture

Wonderfull idea indeed. But, about the Guide cover, it's really an error. In correct Brazilian Portuguese you either translate it all or don't translate at all. So it could be New York or Nova Iorque, but never Nova York.

Hibon's picture 3612 pencils

I think that they did the translations before sendding the ad to adsoftheworld....the original work is in portuguese*. (In Brazil they speak portuguese for those who think they speak "brazilian")
Lots of ad's are translated for awards, etc..i think that it will be interesting to have always the original stuff for the non english ads.

Simple ideas are the best !

CR_AD's picture 413 pencils
Moleque's picture

acho que a ideia igual que a realização sao muito boas...o conceito é muito direto y a mensagem é muito claro....

picktokyo's picture 1410 pencils

not really. not sure abt this ad. scammy.

Travelcia's picture

Вell this is interesting selection, but i prefer bit more detailed information about the travel spots

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