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Folha de S. Paulo newspaper: Monroe

Folha de S. Paulo newspaper: Monroe
Your rating: None Average: 6.3 (9 votes)

The Movie Stars are in your Newspaper.
Cinema Poster Collection. Every Sunday, free, at the Folha.

Advertising Agency: Africa Sao Paulo, Brazil
Creative Directors: Nizan Guanaes, Sergio Gordilho, Fabio Seidl, Bruno Brasil
Art Director: Bruno Brasil
Copywriter: Fabio Seidl
Illustrator: Felipe Guga

Comments

Crisp One's picture 2033 pencils

I had to make pics like his in my Typography classes back in school...

Idea is weak, execution is weaker... they weren't sure the consumer would see it so they left a picture in the bottom left....tisk...tisk

KIRMIZI's picture 41 pencils

I think the picture in the bottom left is there to show the readers what the free give-away poster actually looks like.

Nevertheless, I agree that the idea is weak.

*** KIRMIZI ODULLERI ***

Toro's picture 1021 pencils

FOUR Creative Directors???? 4??

Kateter's picture 1816 pencils

Nizan, you're out of the game. sorry.

this is bad and meaningless.

Guest commenter's picture

I can hear my typography teacher screaming on this one. and I'm with you 4 creative directors? and not one saw that this is a bad idea....

Luis Maram's picture 147 pencils

It is exactly the same work for the nude calendar of Taylor Lane. You can see it here: http://blog.luismaram.com/2007/01/03/desnudos-tipograficos-%C2%A1exqui...

Creativity is an inner monster.
http://blog.luismaram.com

Greg Jenkins's picture

Good job and cool artwork.I don't like the pack shot very much, but it is clean and makes the connection directly.

easy tiger's picture 68 pencils

hahahahahahahahahaha it's as if the Typer Museum Campaign, by Paul Belford, didn't exist ...

eaaaaaaasy

Tom Taborda's picture
tymerri's picture

Freebies should always be appealing and if it is a poster,atleast look sensous. Not typographs or caricatures! Even the art director himself was not convinced the ad would deliver, hence the real poster at the bottom.
Readers' intelligence has evovled considerably so do not insult their thought process. Keep it direct and simple!

Guest commenter's picture

Typography is sooo 90's

Guest commenter's picture

Typography is so 90's

Toro's picture 1021 pencils

80s

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