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feralartdirector's picture
64 pencils

Love the art direction on these. If I'm reading these correctly, we're peering into the dreamworld that the alarm clock interrupts. I think the thought is that it's ok to leave the fun ether of dreamland if the trade-off is getting Folgers in exchange.

Bottom line: Excellent visual interest but the message is muddled. Still worth showing. Different.

tsunamilaw's picture
115 pencils

Great commercial insight that give this campaign a lasting impression. Agree with candyman's noteworthy comments on the writer's the line, simple, effective and immediate, same goes into the planner and research team. Kudos

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