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The Monsters, 3

Agency: 
Published/Aired: 
November 2011
Description: 

Let's denounce hidden violence

Advertising Agency: W Atjust, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Photographer: Marc Paeps
Photo retouching: Adrien Bénard
Art buyer: Camille Guerrier

Comments (14)

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Highest Rated

goranflr's picture
goranflr
Activity Score 259

Having Hulk's hand means hidden? I think that, if they wanted to stress "hidden" violence, putting a superhuman hand doesn't do the job.

andylefty's picture
andylefty
Activity Score 4535

Pretty funny.

mathew richards's picture
mathew richards
Activity Score 7

Not funny for women.
Great work
Powerful and efficient

TexasH's picture
TexasH
Activity Score 365

"mathew Richards" - 7 pencils - registered for 14 hours... :) Wonder which one in the credit you are.
I agree, Hulk and Freddy are bad. Comics and fiction...only werewolf is interesting.

atb2005's picture
atb2005
Activity Score 13561

Ridiculous.

_tj_'s picture
_tj_
Activity Score 133

These are awful. You don't do a playful, cutesy ad for awareness of domestic violence.

bakamono's picture
bakamono
Activity Score 1002

I don't think DC comics will go for this, expecting some form of legal trouble here.

because therefore it is

kleenex's picture
kleenex
Activity Score 43505

That I can agree with.

jponino's picture
jponino
Activity Score 601

hmmm, not convinced

Akshay Kuma's picture
Akshay Kuma
Activity Score 38

Interesting.

iambusy's picture
iambusy
Activity Score 2219

a good ad for suitings....wat do you think?
& for domestic violence..u communicating the problem..not the solution....not convinced

busy.

Hadrons's picture
Hadrons
Activity Score 6017

Why making a man a super hero?
Bad execution for important idea. - It shouldn't be even funny endylefty !!!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Lemonlove's picture
Lemonlove
Activity Score 20

Dont love this campaign....not too effective and think this one in particular is bad. Clearly looks like "The Incredible Hulks" hand....don't think that is the right link to make.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

The more I think about it, the more I'm liking the overblown, over exaggerated metaphor to confront the "hidden" acts of violence.
Certainly touching nerves here. :)

The Jobless Writer
Will Think for Salary

goranflr's picture
goranflr
Activity Score 259

Having Hulk's hand means hidden? I think that, if they wanted to stress "hidden" violence, putting a superhuman hand doesn't do the job.

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