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The Monsters, 2

Agency: 
Published/Aired: 
November 2011
Description: 

Let's denounce hidden violence

Advertising Agency: W Atjust, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Photographer: Marc Paeps
Photo retouching: Adrien Bénard
Art buyer: Camille Guerrier

Comments (9)

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Highest Rated

Roger Keynes's picture
Roger Keynes
Activity Score 5498

I think the wrongness of this idea actually works.

The Jobless Writer
Will Think for Salary

andylefty's picture
andylefty
Activity Score 4535

First two are slightly comical. Third works best.

mathew richards's picture
mathew richards
Activity Score 7

I think the 3 of them are really working and i love the AD

TexasH's picture
TexasH
Activity Score 365

So here i have my answer, you are the AD. :)

stickynotes's picture
stickynotes
Activity Score 1094

i don't see the art direction working for this idea. it just looks like they're well dressed horror movie fans.
in fact without reading the copy, at first i thought this is a fashion campaign.

Hadrons's picture
Hadrons
Activity Score 6017

Funny that men don't see the irony, but than again what do you expect... BAD campaign done by men.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Buona il lavoro. Ma non funziona per me. La violenza domestica sulle donne non è la prima cosa che mi viene in mente guardando questa ad.

mitali prasad's picture
mitali prasad
Activity Score 458

actually...third is scary.,..not the other two.....not at all..

adgoodie's picture
adgoodie
Activity Score 184

You could've probably used a better consumer word than "denounce".

Roger Keynes's picture
Roger Keynes
Activity Score 5498

I think the wrongness of this idea actually works.

The Jobless Writer
Will Think for Salary

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