FNSF (Fédération Nationale Solidarité Femmes): The Monsters, 3

Let's denounce hidden violence

Advertising Agency: W Atjust, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Photographer: Marc Paeps
Photo retouching: Adrien Bénard
Art buyer: Camille Guerrier
Published: November 2011

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14 comments

andylefty's picture
andylefty
4533 pencils

Pretty funny.

mathew richards's picture
mathew richards
7 pencils

Not funny for women.
Great work
Powerful and efficient

TexasH's picture
TexasH
361 pencils

"mathew Richards" - 7 pencils - registered for 14 hours... :) Wonder which one in the credit you are.
I agree, Hulk and Freddy are bad. Comics and fiction...only werewolf is interesting.

atb2005's picture
atb2005
13567 pencils

Ridiculous.

_tj_'s picture
_tj_
133 pencils

These are awful. You don't do a playful, cutesy ad for awareness of domestic violence.

bakamono's picture
bakamono
1006 pencils

I don't think DC comics will go for this, expecting some form of legal trouble here.

because therefore it is

kleenex's picture
kleenex
25556 pencils

That I can agree with.

jponino's picture
jponino
601 pencils

hmmm, not convinced

Akshay Kuma's picture
Akshay Kuma
38 pencils

Interesting.

iambusy's picture
iambusy
2219 pencils

a good ad for suitings....wat do you think?
& for domestic violence..u communicating the problem..not the solution....not convinced

busy.

Hadrons's picture
Hadrons
5743 pencils

Why making a man a super hero?
Bad execution for important idea. - It shouldn't be even funny endylefty !!!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Lemonlove's picture
Lemonlove
20 pencils

Dont love this campaign....not too effective and think this one in particular is bad. Clearly looks like "The Incredible Hulks" hand....don't think that is the right link to make.

Roger Keynes's picture
Roger Keynes
5497 pencils

The more I think about it, the more I'm liking the overblown, over exaggerated metaphor to confront the "hidden" acts of violence.
Certainly touching nerves here. :)

Will Think for Salary

goranflr's picture
goranflr
258 pencils

Having Hulk's hand means hidden? I think that, if they wanted to stress "hidden" violence, putting a superhuman hand doesn't do the job.

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