FNSF (Fédération Nationale Solidarité Femmes): The Monsters, 3
Let's denounce hidden violence
Advertising Agency: W Atjust, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Photographer: Marc Paeps
Photo retouching: Adrien Bénard
Art buyer: Camille Guerrier
Published: November 2011
14 comments
Pretty funny.
Not funny for women.
Great work
Powerful and efficient
"mathew Richards" - 7 pencils - registered for 14 hours... :) Wonder which one in the credit you are.
I agree, Hulk and Freddy are bad. Comics and fiction...only werewolf is interesting.
Ridiculous.
These are awful. You don't do a playful, cutesy ad for awareness of domestic violence.
tjarch.ca | good copy/bad copy
I don't think DC comics will go for this, expecting some form of legal trouble here.
because therefore it is
That I can agree with.
hmmm, not convinced
Interesting.
a good ad for suitings....wat do you think?
& for domestic violence..u communicating the problem..not the solution....not convinced
busy.
Why making a man a super hero?
Bad execution for important idea. - It shouldn't be even funny endylefty !!!
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Dont love this campaign....not too effective and think this one in particular is bad. Clearly looks like "The Incredible Hulks" hand....don't think that is the right link to make.
The more I think about it, the more I'm liking the overblown, over exaggerated metaphor to confront the "hidden" acts of violence.
Certainly touching nerves here. :)
Will Think for Salary
Having Hulk's hand means hidden? I think that, if they wanted to stress "hidden" violence, putting a superhuman hand doesn't do the job.