FNSF (Fédération Nationale Solidarité Femmes): The Monsters, 2

Let's denounce hidden violence

Advertising Agency: W Atjust, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Photographer: Marc Paeps
Photo retouching: Adrien Bénard
Art buyer: Camille Guerrier
Published: November 2011

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9 comments

andylefty's picture
andylefty
4535 pencils

First two are slightly comical. Third works best.

mathew richards's picture
mathew richards
7 pencils

I think the 3 of them are really working and i love the AD

TexasH's picture
TexasH
357 pencils

So here i have my answer, you are the AD. :)

stickynotes's picture
stickynotes
1047 pencils

i don't see the art direction working for this idea. it just looks like they're well dressed horror movie fans.
in fact without reading the copy, at first i thought this is a fashion campaign.

Hadrons's picture
Hadrons
5707 pencils

Funny that men don't see the irony, but than again what do you expect... BAD campaign done by men.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Buona il lavoro. Ma non funziona per me. La violenza domestica sulle donne non è la prima cosa che mi viene in mente guardando questa ad.

mitali prasad's picture
mitali prasad
408 pencils

actually...third is scary.,..not the other two.....not at all..

adgoodie's picture
adgoodie
176 pencils

You could've probably used a better consumer word than "denounce".

Roger Keynes's picture
Roger Keynes
5497 pencils

I think the wrongness of this idea actually works.

Will Think for Salary

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