FNSF (Fédération Nationale Solidarité Femmes) / Association against domestic violence: The kitchen

Domestic violence. Keeping it quiet is participating.

Advertising Agency: WCIE, Paris, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Photographer: Yann Le Pape
Production: Continental Productions
Photo retouching: Kilato
Published: November 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Copy really finishes it :) I think it's great.

morse's picture
16752 pencils

Yes, it's really great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture
Roger Keynes
5498 pencils

That's just a simplified reverse ripoff of the Cannes 2010 Amnesty idea.
Geez guys, get out more.
Hope you had the decency NOT to charge for it. :(

The Jobless Writer
Will Think for Salary

ivan's picture

Which one? I can't find it...

Roger Keynes's picture
Roger Keynes
5498 pencils

'Ígnore us... ignore human rights' print out of Colenso BBDO Auckland in May this year, Ivan.
Huge group of people surrounding an execution, but all facing outward.
I saw it as part of a Cannes exhibition in Sept.

The Jobless Writer
Will Think for Salary

Roger Keynes's picture
Roger Keynes
5498 pencils

Cheers, Ivan.

The Jobless Writer
Will Think for Salary

Reality Check's picture
Reality Check
2129 pencils

Keep it civil, Roger. You could have made the same point without resorting to personal attacks. ("Geez guys, get out more.")

Roger Keynes's picture
Roger Keynes
5498 pencils

Sorry, Guv. ;)

The Jobless Writer
Will Think for Salary

getrich_gg's picture
50 pencils

Mr. ivan,, why there are no winners for november and december?

ivan's picture

November is coming out on Monday. December will come out in 4 weeks time. Thanks

shahidali's picture
4069 pencils

Straight on the face. Very bold. Excellent AD and copy connects strongly. Good job done.


fotdot's picture
673 pencils

I see this at party. This true.

Lazarus's picture
1536 pencils

It's almost too simple.

Anonymous Author's picture
Anonymous Author
1541 pencils

Strong funeral link.

Write a wise saying and your name will live forever – Anonymous.


AlfredoGil's picture
133 pencils

I didn't notice that until you pointed it out, nice observation! I think it's a great ad. Certainly got my attention.

parekh327's picture
11 pencils

Good One!!

Sdb's picture
1362 pencils

Instead of actual people standing, shadows of them also could have worked. Donno, this just crossed my mind.

ronstr's picture
140 pencils

really like the funeral looks..: great job!

Tisha's picture
22 pencils

simple, straight to the ponit... i think it`s realy good

Chelsey Homan's picture
Chelsey Homan
90 pencils

horrifying! But that's what makes it so effective then, isn't it? really powerful. love it.

Dzsoi's picture
7194 pencils

The only fresh aspect in these ads is the funeral reference. The copy should emphasize that. I don't know... "Regret is not what she needs. Report domestic violence." or something like that.

shah wali jan's picture
shah wali jan
257 pencils

i agree with morse

Yes, it's really great.

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