Our animals are dying.
Who goes to pay this bill?
Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Photographer: Luciano Munhoz
Published: October 2011
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4 Comments
I almost wish there was no copy or just a single line running throughout.
Damn, they used the google translator to translate the copy.
Sadly, I have to agree with every other comment regarding the copy on this campaign. Where English is a second language, it's better to stick to the Portuguese - at least then it'll make sense.
before i saw the series, i saw this money bill looks like sort of a tiger or a barracuda fish head (u can see the eye which is actually the macaw's neck, and the fangs) so the concept is there.. but, yeah the copy very weak..