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Macaw

Agency: 
Published/Aired: 
October 2011
Description: 

Print advertisment created by Longplay, Brazil for FNDPA, within the category: Professional Services.

Our animals are dying.
Who goes to pay this bill?

Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Photographer: Luciano Munhoz

Comments (4)

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Highest Rated

P26's picture
P26
Activity Score 44

before i saw the series, i saw this money bill looks like sort of a tiger or a barracuda fish head (u can see the eye which is actually the macaw's neck, and the fangs) so the concept is there.. but, yeah the copy very weak..

andylefty's picture
andylefty
Activity Score 4535

I almost wish there was no copy or just a single line running throughout.

fabiomarquesf's picture
fabiomarquesf
Activity Score 74

Damn, they used the google translator to translate the copy.

Pombooie's picture
Pombooie
Activity Score 407

Sadly, I have to agree with every other comment regarding the copy on this campaign. Where English is a second language, it's better to stick to the Portuguese - at least then it'll make sense.

P26's picture
P26
Activity Score 44

before i saw the series, i saw this money bill looks like sort of a tiger or a barracuda fish head (u can see the eye which is actually the macaw's neck, and the fangs) so the concept is there.. but, yeah the copy very weak..

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