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Optimistic

Agency: 
Published/Aired: 
November 2008
Description: 

Change the philosophy behind a gift.
With FNAC Dreamcard gifts are chosen by the receiver. No more needless thoughts. Stop worrying and be sure everyone loves your gifts: FNAC suggests the handy Dreamcards, choose your favourite design and charge it up to € 500.

Advertising Agency: Forchets SRL, Milan, Italy
Creative Directors: Francesco Montella, Alberto Berton
Art Director / Illustrator: Livio Grossi
Copywriter: Hilija Russo

Comments (12)

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Highest Rated

mitchelle2child's picture
mitchelle2child
Activity Score 87

Great Copy...

Guest's picture
Guest

very cool copy!

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Guest

nice copy.

Guest's picture
Guest

a good idea for an usual product.

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Guest

Smart writing. I'm envious...

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Guest

Yeah! All campaign is very good, but this subject is the best!

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Guest

you did this ads didn't you???

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Guest

All guest commenters...
Fake, obviously.

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Guest

nice. i really think it.

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Guest

Irrilevant ad.
That's why all commenters are anonymous.

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Guest

UH

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Guest

Those cards are very beutiful!
Who is the copy?
Is he free?

mitchelle2child's picture
mitchelle2child
Activity Score 87

Great Copy...

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