Fnac: Nobles, He

One-time privileges are back.

Advertising Agency: Forchets, Milan, Italy
Creative Director: Francesco Montella
Art Director: Ritz Colombo
Copywriter: Federica Guidolin
Photographer: Davide Bellocchio

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26 comments

Ron Burgundy's picture
Ron Burgundy
1636 pencils

I know there is a history lesson to be learned here, can our European audience please explain

miko1aj's picture
miko1aj
3097 pencils

can You see the marks of decapitation?

Ron Burgundy's picture
Ron Burgundy
1636 pencils

I got that part, but like I said in the comment below, I wanted to be sure before leaving a comment regarding the ad. What Manoma said was exactly what I was looking for.

Manoma's picture
Manoma
1093 pencils

SUPERB ;-)
The idée, the casting, the direction, the realisation. 10 for me ;-)

NB especially for "JustanOpinion" :
... OK... : The Nobles in France , before the Revolution,
was shown to hold all the privileges... and they have been decapitated for this...

Dont tell me you dont know that ;-)

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Though it was more specific and didn't want to make a douchy comment if I didn't know

atb2005's picture
atb2005
13567 pencils

Do not feel bad, buddy! You don't have to know that. In fact, this campaign works ONLY if you know French history. So is this for the Italian market? Would most people in Italy get it? I can't tell.

Justix's picture
Justix
24 pencils

Sorry but if you have a little bit of culture, you know that...
And Fnac is a cultural store, maybe not for you ;)

atb2005's picture
atb2005
13567 pencils

You are right. I am very uncultured. Now, go fuck yourself.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

HA!...gold

Justix's picture
Justix
24 pencils

ahhhh americans........

Ron Burgundy's picture
Ron Burgundy
1636 pencils

k

marchball1's picture
marchball1
10 pencils

Don`t you know french history?

ghelaehil's picture
ghelaehil
2 pencils

good art direction. I like the idea: not so easy to catch, but perfect for fnac's target.

MarioLuigi Bros's picture
MarioLuigi Bros
203 pencils

Scolastica.

esteb's picture
esteb
673 pencils

Wtf?

shahidali's picture
shahidali
4063 pencils

Like the execution. Too good. But wonder if the store would like to associate itself with such historic incident with intended pun

shahid

bakamono's picture
bakamono
1006 pencils

In europe people know their history very well, so I think it would work anywhere

because therefore it is

MidasTouch's picture
MidasTouch
1024 pencils

Funny.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Galo's picture
Galo
441 pencils

Clever and completely appropriate to the target.

AdBuzzer's picture
AdBuzzer
1168 pencils

Clever! And I agree with those who said that the French Revolution is a well known subject in Europe, not only in France.

jackblack's picture
jackblack
2230 pencils

Photography is nice. Concept is average.

Filipello Manuela's picture
Filipello Manuela
235 pencils

DOOOOOOOONE!

Ragazzi, non prendiamo in giro noi stessi e il mondo!
Questa campagna è già stata fatta!
Cerchiamo di essere più originali, L'Italia è un grande Paese e merita di più.
Fateci un pensierino.

(Italy is a great country and deserves more originality!)

http://adsoftheworld.com/media/print/lkxa_youth_bank_king

SkyWriter's picture
SkyWriter
23 pencils

The concept is totally different (and here is more fresh and original).

Look more carefully before criticizing.

MarioLuigi Bros's picture
MarioLuigi Bros
203 pencils

Identica!!!!

niniasufle's picture
niniasufle
407 pencils

http://adsoftheworld.com/media/print/lkxa_youth_bank_king

Similar in the art but not the same concept... I can't like this ad that much
It's like "one-time privileges are back" ... and?... so what?
Sorry, but I'm digging it further.

and watch for therazibsakib the spamer ¬¬

ace85le's picture
ace85le
3939 pencils

It's alright. I like the model's facial expression.

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