Fnac: Fathers Day, 3

60 years in the world. 15 years in Brazil.

Advertising Agency: OFF ­Publicidade e Propaganda, São Paulo, Brazil
Creative Director / Copywriter: Andrei Ivanoff
Art Directors: Flavia Wolpert, Daniele Chiarantini
Media Director: Carlos Querino
Client Services: Caline Fonteneau, Monica Negrini Lepri

Published: 
July 2014

7 comments

LeeAnderson's picture
LeeAnderson
173 pencils

Looks like they wanted to go all minimalist

LeeAnderson's picture
LeeAnderson
173 pencils

Looks like they wanted to go all minimalist

feysal's picture
feysal
2561 pencils

they did go minimalist theres an idea somewhere in there

groovy baby!

kleenex's picture
kleenex
41140 pencils

I agree with you, but I do not know what the idea is.

Jaytesh's picture
Jaytesh
122 pencils

Can someone please explain this?

Today's world runs on the bread and butter of a copywriter, "Short is sweet".
Woohoot!

Armin Tamzarian's picture
Armin Tamzarian
6 pencils

That's Darth Vade's chest. And as you probably know, Darth Vader is Luke Skywalker's father . That's the idea (IMO).

NY Belfry's picture
NY Belfry
1045 pencils

I never would've gotten that and I follow Star Wars.

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