Fnac Dreamcard: Optimistic

Change the philosophy behind a gift.
With FNAC Dreamcard gifts are chosen by the receiver. No more needless thoughts. Stop worrying and be sure everyone loves your gifts: FNAC suggests the handy Dreamcards, choose your favourite design and charge it up to € 500.

Advertising Agency: Forchets SRL, Milan, Italy
Creative Directors: Francesco Montella, Alberto Berton
Art Director / Illustrator: Livio Grossi
Copywriter: Hilija Russo
Published: November 2008

12 comments

Guest's picture
Guest

very cool copy!

Guest's picture
Guest

nice copy.

Guest's picture
Guest

a good idea for an usual product.

Guest's picture
Guest

Smart writing. I'm envious...

Guest's picture
Guest

Yeah! All campaign is very good, but this subject is the best!

Guest's picture
Guest

you did this ads didn't you???

Guest's picture
Guest

All guest commenters...
Fake, obviously.

Guest's picture
Guest

nice. i really think it.

Guest's picture
Guest

Irrilevant ad.
That's why all commenters are anonymous.

Guest's picture
Guest

UH

Guest's picture
Guest

Those cards are very beutiful!
Who is the copy?
Is he free?

mitchelle2child's picture
mitchelle2child
87 pencils

Great Copy...

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