November 2011
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Gym are not always places where training comes easy at all: you have to deal with a crowded environment, a noisy, sweating human fauna. Changing gym is not the solution, you need to look for an evolution of its concept: that's FM Studio.

Advertising Agency: Grey, Milano, Italy
Executive Creative Director: Roberto Greco
Head of Art: Francesco Fallisi
Copy Supervisor: Simona Angioni
Art Director: Gaetano Cerrato
Copywriter: Serena Pulga
Account Supervisor: Emanuela Carnaghi
3D Illustrator / Photographer: Michelangelo Rossino
Graphic Designer: Gaetano Cerrato
Art Buyer: Virginia Salvucci
Production House: Livello 6

Comments (4)

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Highest Rated

John Sacco's picture
John Sacco
2 Activity Scores

No USP (Unique Selling Proposition), no benefits communicated. What's so great about going to this gym? Visual and headline are cute but don't convey any type of real message.


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