Flying Horse: Pregnant Panda

Lazy as a pregnant panda or a possessed by trance music?
Your call.

Advertising Agency: Ogilvy & Mather, São Paulo, Brazil
Chief Creative Office: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Claudio Lima, André Kirkelis
Art Director: Gabriel Jardim
Copywriter: Beto Cocito

April 2012


andylefty's picture
4535 pencils

Not a fan of the yawns. Benefit please.

Solomon pencil's picture
Solomon pencil
36 pencils

Funny, like it. ; )

kleenex's picture
40708 pencils

not really feeling these ads.

fcostausb's picture
173 pencils

I like these ads. Funny.

MicheleVirgilio's picture
2617 pencils

i don't like it

Wordfruit's picture
1023 pencils

I think these are ok.

I think they communicate the benefit and I quite like the idea.

I don't think the art is crazy good, but it's ok.

I wonder if the copy could be improved: I'd rethink the approach a little: I think I'd see if the lines could be made into actions rather than descriptions.

For example "Raving like a tribal chief" feels less active than "Rave like a tribal chief".

I'm not suggesting that as finished copy -- 'tis just an example to try and illustrate the change I'd be looking at trying. The change might not work -- I don't know -- would have to get more into the task to see.

heykrunal's picture
10 pencils

This one makes more sense.

Treplev's picture
50 pencils

Brilliant. Makes you stare a few seconds to figure it out.

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