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Pregnant Panda

Agency: 
Published/Aired: 
April 2012
Description: 

Print advertisment created by Ogilvy, Brazil for Flying Horse, within the category: Non-Alcoholic Drinks.

Lazy as a pregnant panda or a possessed by trance music?
Your call.

Advertising Agency: Ogilvy & Mather, São Paulo, Brazil
Chief Creative Office: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Claudio Lima, André Kirkelis
Art Director: Gabriel Jardim
Copywriter: Beto Cocito

Comments (9)

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Highest Rated

Treplev's picture
Treplev
Activity Score 50

Brilliant. Makes you stare a few seconds to figure it out.

andylefty's picture
andylefty
Activity Score 4535

Not a fan of the yawns. Benefit please.

Solomon pencil's picture
Solomon pencil
Activity Score 36

Funny, like it. ; )

kleenex's picture
kleenex
Activity Score 46891

not really feeling these ads.

fcostausb's picture
fcostausb
Activity Score 173

I like these ads. Funny.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

i don't like it

Wordfruit's picture
Wordfruit
Activity Score 1023

I think these are ok.

I think they communicate the benefit and I quite like the idea.

I don't think the art is crazy good, but it's ok.

I wonder if the copy could be improved: I'd rethink the approach a little: I think I'd see if the lines could be made into actions rather than descriptions.

For example "Raving like a tribal chief" feels less active than "Rave like a tribal chief".

I'm not suggesting that as finished copy -- 'tis just an example to try and illustrate the change I'd be looking at trying. The change might not work -- I don't know -- would have to get more into the task to see.

heykrunal's picture
heykrunal
Activity Score 10

This one makes more sense.

Treplev's picture
Treplev
Activity Score 50

Brilliant. Makes you stare a few seconds to figure it out.

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