Fly Trap: Fire

The only good fly is a dead fly.

Advertising Agency: Publicis, Gurgaon, India
Executive Creative Director: Emmanuel Upputuru
Creative Director: Anindya banerjee
Creative Group Head: Sudhir Das
Assoc Art Director: Sunny Johnny
Digital Creative: Nishan Singh, Atul Kapoor
Photographer: Ajit Singh Padam
Illustrators: Sanjay Kumar, Harish Nair, Nawin Nandakumar, Manoj Saha


atb2005's picture
13567 pencils

Is that top fly peeing? I would have given this campaign 8 if it wasn't so "busy"; the illustrations are very detailed and that's a bit tiring on the eyes.

Adaddicted's picture
3435 pencils

yeah it is... and the product looks cheap!


morse's picture
16480 pencils

The peeing fly is funny, but doesn't do good for the brand. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dilscheenaard's picture
10 pencils

I feel the concepts are forced. The illustration part of it is cool, just like how the artist did so well with the execution the first time around (assuming they used him for the ads). A cool way to tell a story but with no real connection to it or the product.

icyheart81's picture
50 pencils

Why should I play with dead flies? What's the product got to do with it?

atb2005's picture
13567 pencils

This is not about playing with dead flies. In both ads we have flies defending themselves (against someone who's trying to kill them). The burning building here is a metaphor for the product, which traps and kills them.

Appolonia's picture
298 pencils

i cant really get the connection between the idea and the product

ek kanya's picture
ek kanya
814 pencils

forced concept. made by a team recruited ONLY for scam work.

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