Fluff & Stuff Cookies: Peanut Butter

Your inner desires. Right in the middle.

Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Director: Phoecus Lee
Copywriter: Alex Wong
Photographer: Chong Yuk Hou
Retoucher: Cy Chen
Illustrator: Vince Low

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6 comments

Gi_bo's picture
Gi_bo
1385 pencils

Great. i dont like the frame, but overall, love the idea and illustration

GiBo

miko1aj's picture
miko1aj
3097 pencils

This campaign in excellent. Transposition of product character into more common idea always impresses me. It's fantastically crafted (except the frame which is totally unnecessary in my opinion).
I wonder only – wouldn't be more accurate if the individual in the middle would rather been middle version of two extremes of himself? Just wondering.

jackblack's picture
jackblack
2230 pencils

Peanut butter - an inner desire?? It's probably just sitting in your kitchen cabinet.

ace85le's picture
ace85le
3939 pencils

Love love love the whole series.

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Wordnerd's picture
Wordnerd
6662 pencils

am i the only one that thought this was about being gay? i don't really get this analogy for a cookie. but i'm also too lazy

Boxey's picture
Boxey
8885 pencils

wtf?

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