Floriano Bookstore: Mystery

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Copywriters: Dan Zecchinelli, Hellen Mundin
Art Director: Márcio Doti

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hmaffia's picture
745 pencils

Loved it. Awesome concept and great copywriting.

Roger Keynes's picture
Roger Keynes
5497 pencils

Telling writing! ;)

Will Think for Salary

auliviet's picture
179 pencils

Nice concept but I am not sure it will be efficient as you have to read the whole text to understand the ad.

kleenex's picture
26203 pencils

That I agree with.

hmaffia's picture
745 pencils

But the target is reading lovers.

Klara K.'s picture
Klara K.
2695 pencils

Beautifully written. The question is how many people would appreciate it given the format.

alexp75's picture
20 pencils

great copy!

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