Floriano Bookstore: Mystery

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Copywriters: Dan Zecchinelli, Hellen Mundin
Art Director: Márcio Doti

7 comments

hmaffia's picture
hmaffia
747 pencils

Loved it. Awesome concept and great copywriting.
Congrats!

Roger Keynes's picture
Roger Keynes
5498 pencils

Telling writing! ;)

Will Think for Salary

auliviet's picture
auliviet
179 pencils

Nice concept but I am not sure it will be efficient as you have to read the whole text to understand the ad.

kleenex's picture
kleenex
29411 pencils

That I agree with.

hmaffia's picture
hmaffia
747 pencils

But the target is reading lovers.

Klara K.'s picture
Klara K.
2695 pencils

Beautifully written. The question is how many people would appreciate it given the format.

alexp75's picture
alexp75
20 pencils

great copy!

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