Comments (14)

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chintan ruparel's picture
chintan ruparel
Activity Score 1516

hey, thats a gr8 idea! plus good photo, so 8.5/10 for me!

~ old habits die hard, older ones never do ~

fotdot's picture
Activity Score 673

seems a little too familiar. small things getting stuck or lost in the cracks. not the best from Olivier and the gang.

slim's picture
Activity Score 1047

Great art direction, but do you really want to sell slim mobile phones by telling people they're easier to lose?

Guest's picture

exactly my point too. won't make me purchase this product after seeing such kind of discouraging ad. is this ad for awards or for your client's profit???

addyhoch10's picture
Activity Score 2592

it's not very positive but i love it anyway. even if the ultra-slim thing has been done in so many ways this one still smells kinda new to me.

Marcel's picture
Activity Score 38

That's quite large hole, any kind of mobile would stuck there. Not that good and done before. But good execution.

simpsonson's picture
Activity Score 136

please show me where it´s been done before... cause i dont think so...

great idea and execution!!!!!'s picture
Activity Score 1021

yor are right,
don't buy it you will lose it and never find it again.
I would like more to see something rather positiv about it being sooo slim.

karim27sept's picture
Activity Score 52

great job.

Kay's picture
Activity Score 161

i really like this ad!

Alexandre's picture
Activity Score 55

Just passing by, they are saying that the phone is very slim. But just take the height of the eyes. I don't want a phone slim like this ;-)

Have Heart's picture
Have Heart
Activity Score 922

Very good idea.

joseazevedo's picture
Activity Score 31

I've had this same idea, using exactly the same images (they're from image bank) in 2006, when working at Fala! - we prospected the Benq•Siemens account here in Brazil. Should anyone be interested, the layouts can be seen here: . Since the mobile phone we used on the ads wasn't as thin as today's models, I didn't bother to use the third image, where the man looks through a very thin space between two floor boards, because it'd look false.
As we say, ideas are on the air, and anyone watching the same images can be driven to the same idea. It just happens. Anyway, a nice idea.

Guest's picture

The ad does not tell people not to buy the phone coz they will lose it, it drives home the point that it is slim. I am sure consumers are aware of the fact that small things get lost easily but if they want a slim phone, they know it is easy to lose so they will be more careful.