Much more shine to your floor. Brilho fácil.
Agency: Loducca Publicidade, Sao Paulo, Brazil
Creative Director: Guga Ketzer
Copywriter: Guga Ketzer
Art Director: Marcelo Giannini
Photographer: Zarella Neto
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21 Comments
Brilliant. No doubt.
Héél strak! (that's a good thing)
Excellent.
clever, i wish i made it
Very smart, using it's shadow... makes the ad doesn't need to show the shine floor.
"Love to Live, Live to Love"
nice
Great ad... Simple, strait to the point... No layers and clean art direction.
Ou là là! Simply clever!
Cleaver idea, but the shadow doesn’t seem to be in the right place, if we consider the perspective, if you look at it from any angle the shadow must be in the middle, if the light is coming directly at it from the floor.
Excellent.
Wicked stuff.
http://www.reinhardkrug.de/
Nice!
Love it. Great art direction. Less is definitely more here.
Agree with Basher, if the floor is shining, the shadow should be right at the middle. Now it could be becos of a spotlight or some reflective surface (metal polish ;P)
And I feel should leave the light on, it will be more convincing.
brilliant!!! ;)
Very nice, but that idea is exactly the same art direction and idea of a brazilian ad.
Am I the only one who thinks this ad is boring? It's just another visual 'geddit' ad. Seen it all before. Clever for the creatives but dull for consumers. We've got to get away from this self-glorification wank.
how about this tagline: turn on the floor.
perhaps for second version.
awesome! very powerful.
nice one. it reminds me of hinkley lighting items! i love the design. simple yet artistic.
nice one. it reminds me of hinkley lighting items! i love the design. simple yet artistic.