Fleischmann: Special Flour

The biggest part of your pizza is flour. Use a special one.

Advertising Agency: Staff SP, São Paulo, Brazil
Creative Director: Paulo Castro
Art Directors: Marcelo Guimarães, Ana Paula Rosário
Copywriter: Felipe Silva
Photographer: Rogério Faissal
Published: December 2009

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16 comments

Critic's picture
Critic
271 pencils

Flour art is good but the copy could be effective.

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

agree, it looks interesting but the copy lost my interest

Always try to be unique even when forced to conform.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nicely done

Adaddicted's picture
Adaddicted
3435 pencils

"Interesting part of this ad is the copy. Use a better copywriter"

withalltherespects

michelangelo's picture
michelangelo
660 pencils

Maybe this is just a translated ad, not the original ad in brazilian language

michdec's picture
michdec
440 pencils

I assume the copy is a bit lost in translation. The art is nice though, and the idea is there.

silvi's picture
silvi
4172 pencils

I like it

Dzsoi's picture
Dzsoi
5364 pencils

Very good, interesting concept. I get the copy, a little polishing would be enough.

Wordnerd's picture
Wordnerd
6662 pencils

wow lame copy

andyStock's picture
andyStock
666 pencils

Mint & tomato pizza??

art.vs.commerce's picture
art.vs.commerce
566 pencils

Nice. Is this part of a campaign?

everartz's picture
everartz
7611 pencils

i like the way brazilians think when it comes to creating either a single ad or a running campaign.. this one is so nice, and i disagree that the copy is lame, its all an integrated piece...

| Everartz |

rolling.stone's picture
rolling.stone
2740 pencils

rightly said

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~ Quite obviously, I have gathered no moss ! ~

Phil Lestino's picture
Phil Lestino
1682 pencils

I like it.

Lizaad's picture
Lizaad
146 pencils

fRESH

mindesinz's picture
mindesinz
8 pencils

art good... but copy is uuuaaaahhhhhh.

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