Flatazor crack activ: Power dogs, 3

Flatazor crack activ: Power dogs, 3

For a stronger dog.

Agency: BDDP & Fils, Boulogne Billancourt, France
Creative Director: Manoelle van der vaeren
Art director: Stéphane Lecoq
Copywriter: Alban Penicaut
Photographer: Edouard Boutinaud

Your rating: None

Comments

Submitted by slim on Thu, 2007-01-25 11:49.

Really strong as one idea, could've made a great campaign if each execution was a fresh take.

Submitted by Davosk on Thu, 2007-01-25 13:51.

I agree.
The only thing is that it looks like a hospital setting, too stark for a bedroom.

Submitted by shaft_drive on Thu, 2007-01-25 14:51.

probably since they wanted to highlight how cold and uncomfortable the floor was

Submitted by nuclearshower on Thu, 2007-01-25 13:07.

I kinda chuckle a little when i see this.. Good thinking.

Submitted by Have Heart on Thu, 2007-01-25 14:13.

Absolutely great! Agree with Slim, a fresh take for each execution would've made it even better. Still outstanding!

Submitted by RAZ21 on Thu, 2007-01-25 15:14.

somebody explain the concept!!!!!!!!!!!!!!!
"there's nothing more difficult than a line"p.picasso

Submitted by Rusio on Thu, 2007-01-25 15:50.

The dog, now with more power, took them out of the bed.
Thats why theyre sleeping on the floor.
Dog rules.

Submitted by RAZ21 on Thu, 2007-01-25 17:06.

oh ok. thanks Rusio!

"there's nothing more difficult than a line"p.picasso

chintan ruparel's picture
Submitted by chintan ruparel on Thu, 2007-01-25 18:39.

i think its amazing! good work..

Submitted by kalpesh78 on Thu, 2007-01-25 21:11.

Great idea. maybe another execution would be on the bowl of food and a leash. why 3 executions... of ppl sleeping on the floor.

ideas....30 minutes nahi toh free.

Submitted by juankhr on Thu, 2007-01-25 23:20.

agree with te execution it could be a nicer location this looks like a bed on a shoping flor or a hospital could be more home feel. and you dont fell out of your bed (if thats te idea) by the front side.

Submitted by PaulyG_fill in ... on Fri, 2007-01-26 01:17.

I didn't really get this right away either. I'm a copywriter, so keep that in mind art directors, but perhaps a nice touch would have been to have the dog's tail hanging over the edge of the bed? As is, I'm not sure it's clear why they're sleeping on the floor.

ivan's picture
Submitted by ivan on Fri, 2007-01-26 01:50.

Yes, perhaps the version that goes into the newspaper it should have a tail. But for us and the jury, no need for it.

Submitted by washiam on Fri, 2007-01-26 12:39.

Dogs will do that?

Submitted by spiralz on Fri, 2007-01-26 21:18.

love it :)

Submitted by meng on Sat, 2007-01-27 08:55.

hahaha, brilliant.
though i agree Davosk, it does look like a hospital.

Submitted by aadi on Fri, 2007-02-02 13:48.

It took a moment to register...but once it did...loved it