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Flash Before Your Eyes

Published/Aired: 
June 2007
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Description: 

Billboards were placed close enough from each other, so that when a car was traveling past them at 100km/h, the effect would result in a flash of images, with the final billboards spaced further apart to reveal the road safety message.

Client: Rodney District Council
Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: John Koay, Veronica Copestake

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dbaik's picture
dbaik
5 Activity Scores

makes you wonder

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