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Birth of a athlete

Published/Aired: 
April 2014
Description: 

Extra weight is a good reason to have in mind the idea of starting a new life. At Fitpoint gyms you have everything you need for a fresh start and the realization of your inner potential.

Bring sport to life

Advertising Agency: Geometry Global, Moscow, Russia
Executive Creative Director: Andrew Ushakov
Creative Director / Art Director: Virgiliu Andone
Copywriter: Yuri Kabasin
Illustrator: Annabella Orosz

Comments (9)

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Highest Rated

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

The concept's OK. The art is terribly amateurish.

kleenex's picture
kleenex
Activity Score 45846

love the art.

morse's picture
morse
Activity Score 17548

Liking the idea and the drawings.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

NY Belfry's picture
NY Belfry
Activity Score 1045

For me, it's a little creepy.

damnson's picture
damnson
Activity Score 11517

Incredibly creepy.

An axe murderer of ads.

Vladi Vascalup's picture
Vladi Vascalup
Activity Score 453
virgiliu andone's picture
virgiliu andone
Activity Score 2

Dear Fre1He1T,

first of all, the ads appeared at about the same time, so we can be excused of not being inspired by the German execution.

Also, besides not being the same - unless you think people can be pregnant with bags of cement - I believe photography on such kind of execution is not the best choice.

Thank you for your interest in our work!

Best regards!

CostaCosta's picture
CostaCosta
Activity Score 107

I am not a fan of this work

Marcao's picture
Marcao
Activity Score 3029

Bad, disturbing idea.

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

The concept's OK. The art is terribly amateurish.

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