Fitpoint: Birth of a athlete

Bring sport to life

Extra weight is a good reason to have in mind the idea of starting a new life. At Fitpoint gyms you have everything you need for a fresh start and the realization of your inner potential.

Advertising Agency: Geometry Global, Moscow, Russia
Executive Creative Director: Andrew Ushakov
Creative Director / Art Director: Virgiliu Andone
Copywriter: Yuri Kabasin
Illustrator: Annabella Orosz
Published: April 2014

9 comments

kleenex's picture
kleenex
28787 pencils

love the art.

morse's picture
morse
15922 pencils

Liking the idea and the drawings.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

NY Belfry's picture
NY Belfry
1045 pencils

For me, it's a little creepy.

damnson's picture
damnson
5669 pencils

Incredibly creepy.

Fre1He1T's picture
Fre1He1T
445 pencils
virgiliu andone's picture
virgiliu andone
2 pencils

Dear Fre1He1T,

first of all, the ads appeared at about the same time, so we can be excused of not being inspired by the German execution.

Also, besides not being the same - unless you think people can be pregnant with bags of cement - I believe photography on such kind of execution is not the best choice.

Thank you for your interest in our work!

Best regards!

CostaCosta's picture
CostaCosta
98 pencils

I am not a fan of this work

Marcao's picture
Marcao
2375 pencils

Bad, disturbing idea.

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

The concept's OK. The art is terribly amateurish.

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