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Fit Light Dairy: Marilyn Monroe

Fit Light Dairy: Marilyn Monroe
Your rating: None Average: 3.7 (15 votes)

Forget about it. Men's preference will never change. Fit Light Yogurt.

Advertising Agency: Salles Chemistri, Sao Paulo, Brazil

14 Comments

ellehcimeo's picture 3534 pencils

What the hell is that in the yogurt on the spoon! It looks like dirt or something! Bad photographer, bad!

addyhoch10's picture 2599 pencils

eww yeah, guess that's what it looks and tastes like in reality.

the slimfast guys did a great job back then... they made me want to LIVE on those (apparently) delicious, foamy, creamy milk shakes every time i saw their commercials...

ellehcimeo's picture 3534 pencils

*shudders*
Do you remember their "mousse"? You could make it into an "ice creamy type treat" too.

addyhoch10's picture 2599 pencils

yummy! i'd love to have a 'mousse au slimfast' right now!

ellehcimeo's picture 3534 pencils

I'll make you one and send it over STAT.
Enjoy!

addyhoch10's picture 2599 pencils

thanks! i'll have it with a nice 1 litre mug of SwissMiss diet hot chocolate ;)

RAM KATE's picture 759 pencils

I endorse your views, but the product is based on fresh fruit pulp and yogurt and needs highlighting the product more prominently minus the negative reaction.

RAM KATE

RAM KATE's picture 759 pencils

I endorse your views, but the product is based on fresh fruit pulp and yogurt and needs highlighting the product more prominently minus the negative reaction.

RAM KATE

goozano's picture 60 pencils

good casting

darkknight's picture 58 pencils

Idea clara pero muy mala ejecución y dir. de arte. Raro de Brasil que se caracteriza por su limpieza en arte. Vamos Salles, cuiden la fotografía.

Aquí también opinamos en español y portugues.

le bu

jonft's picture 264 pencils

If it takes more than 3 seconds to understand a visual idea... forget about the rest. You don't need to upset on other people's idea... and be judgemental.

jono

PaulyG_fill in the blank's picture 1152 pencils

the way that the world is going, people's attitude's are changing towards extreme diets, and giving young women the impression that they have to be skinny to be beautiful.

Therefore, I think this is a ridiculous strategy - one that will hugely backfire as most ads these days are leaning towards the exact opposite message - be healthy first, then worry about your weight. Be happy with yourself and enjoy a healthy way of living, because that's what matters - and those ads have been immensely successful.

Here it's more like - Let's insult our target audience, and basically shame them into using our product, playing off their worst insecurities. Let's tell them they'll never have a boyfriend if they're overweight. These are shameful.

Guest's picture

Of course, the real Marilyn Monroe is in fact a striking example of how men's (and society's) preferences HAVE changed. She didn't have the skinny per-teen-boy-with-huge-implanted-breast figure that's so popular today. Today, Monroe would seem chubby, but she was the biggest sex symbol of the 50's. Standards of beauty certainly do change, and advertising does play a role in either perpetuating or challenging narrow ideas.

Guest's picture

Her face is the real problem here... her body actually looks fine. So she has more muscular legs, so what?

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