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33 comments

creative420's picture
creative420
279 pencils

WTF???

karim27sept's picture
karim27sept
52 pencils

i can't

Gilsem's picture
Gilsem
80 pencils

Bad, bad, bad...bad words!

JTW926's picture
JTW926
184 pencils

what does a fly have to do with getting fit?

Seixas's picture
Seixas
95 pencils

he will get in shape just chasing the fly

Stigset's picture
Stigset
1456 pencils

These are great ! completely incomprehensible because the font on the fly is way too small, but the idea is there when you read Ivans retranscription of the copy (wich nobody could see if they saw this in a magazine). Too bad a fly is such a small insect....

Have Heart's picture
Have Heart
922 pencils

Nice new approach. I like it!

sutho's picture
sutho
92 pencils

?????

Doesn't work at all.

It would only work if you changed the product and put a fly spray can in the shape of the magazine.

salamandos's picture
salamandos
1947 pencils

it works, i believe the "fly text" is readable in the magazine

jennywhx's picture
jennywhx
1142 pencils

burger flies (fries), and ketchup(blood?).
haha, funny.

addyhoch10's picture
addyhoch10
2592 pencils

actually the fly shaped text says "burger, fries, ketchup" and the "Eat better, slim better." line is on the mag.

i think these are too complicated.

Thiago Aranha's picture
Thiago Aranha
121 pencils

I think it works... altought I still thinks the type is too small, the idea is there.

ivan's picture
ivan

Yeah small on the web, but in the magazine it would be perfectly legible.

Ivan Raszl, admin of AotW

oshe's picture
oshe
852 pencils

recontraforced

··o.s.h.e··

klaussnow's picture
klaussnow
1677 pencils

oh dudes...weird

... its already been done...

mrtalented's picture
mrtalented
2175 pencils

using text as fly idea is just lame. changing from wall to dinner table top shot and change that fly-shaped text to smashed tiny burger with ketchep splat that looks like blood might help. just a 'tiny' bit.

salamandos's picture
salamandos
1947 pencils

why would someone want to smash a tiny burger?

mrtalented's picture
mrtalented
2175 pencils

why should someone wants to smash a fly-shaped text?

salamandos's picture
salamandos
1947 pencils

because people sometimes smash flies on the wall with a mag. i did not see how your idea with the tiny burger would have helped the ad..

mrtalented's picture
mrtalented
2175 pencils

because i don't think people smashing text on the wall will help the idea. maybe this idea should be killed like fly or maybe it simply can't be rescued.

leftfield's picture
leftfield
165 pencils

let's face it the idea is fucked

fersvax's picture
fersvax
1237 pencils

I like it. Art direction could be better.

FER.

Dick Huges's picture
Dick Huges
939 pencils

that is terrible

Rog's picture
Rog
6094 pencils

Ever get pissed off at and ad for wasting your time?
I just did.

>>>> That's not an ad. THIS is an ad.

hybrid's picture
hybrid
14 pencils

yawn

the_executioner's picture
the_executioner
93 pencils

fantastic work

brandsurgeon's picture
brandsurgeon
693 pencils

You should be executed for that comment.

---

Most times, worst enemies used to be best friends...

salamandos's picture
salamandos
1947 pencils

so should you

lorsdana's picture
lorsdana
81 pencils

i absolutely love it!!!!

mwikali's picture
mwikali
18 pencils

ok, I've officially drifted far far faaaaar away from the point of this ad...maybe I'm slow (no, htats not it..) so whats the idea? help before I find myself on the other end of the ad universe....

ivan's picture
ivan

This magazine helps you fight the enemy of a fit body. So here visually the magazine is used to kill those pesky things like burgers and fries.

Ivan Raszl, admin of AotW

mwikali's picture
mwikali
18 pencils

cheers ivan...I see the shore! I see the shore! :-)

Byte's picture
Byte
325 pencils

Uf! Sucks.

Byte!

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