Fiskars: Scissors

There can be only One.

Advertising Agency: Cyberdürer, Budapest, Hungary
Creative Directors: Gábor Kővári, Balázs Vér
Art Director: Gábor Kővári
Copywriter: Balázs Vér
Graphic Designer: Máté Nagy
Photographer: Zoltán Dévai
Published: March 2013

2 comments

macluvin's picture
macluvin
397 pencils

This is what makes people believe advertising is all lies. There's no way this can even come close to happening.

jt83's picture
jt83
19 pencils

It's a fun imagery. It's safe to assume everyone knows that is not possible... or at least with clean cuts like that. Anyways, literal advertising went out in style in the 50s. Guess what else isn't real? Movies, but we'd like to sell an alternate reality for the sake of entertainment. Again, it's a fun imagery. Entertainment.

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