Advertising Agency: K I D, Bangkok, Thailand
Creative Director / Art Director: Puripong Limwanatipong
Copywriter: Vanboon Sankhavadhana
Photographer: 68 Studio co., Ltd.
Designer / Illustration: Chaiyaporn Benyakusol
Retouching: Somporn Inthong
Other additional credit: Wareemon Benjapong
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24 Comments
really hard to get
Boring, :(
http://www.coupsdepub.com/
everything's boring when compared to WHOPPERFREAKOUT OMG NO MORE WHOPPERS WTF JESUS H CHRIST!!
you need to get out more.
Clears your throat so you can take a really big breath, pretty obvious unless I'm missing something.
thanks to fisherman friend you can more breath, so you can blow more....
"...so you can blow more."
I'd LOVE to see how you present ideas in the client meeting! ; D
Sounds like what they need is a product name change.
I got it, how 'bout "Hooker's Friend Original Lozenges"?
cool, but why 3 of the same idea?
they come as series...
So same concept , different execution. Don't get it??
nobody will understatnd this ad.....i.e. useless ad
great!
I've never heard of this product and can't read the packaging. That makes this ad very hard to get. I hate when clients are so narcissistic that they assume everyone knows their product and what it does. Nevertheless, once you do FINALLY figure out that it's for throat lozenges, it's not a half-bad thought. Maybe this agency will post the exact same ads with a black background for Vicks or Sucrets tomorrow.
Fisherman's friend is strong, as far as I know they never spoke about breath.
Would be perfect for Airwaves.
I don't think its too good, Fishermans Friend's are used to clean the throat or help with blocked noses etc, implying that it gives you more breath isn't right!
The main selling point is that their so strong (apart from the cherry ones which taste ok)
www.mattndan.blogspot.com
Fisherman's friend soothes a sore throat. The ad only illustrates that taking Fisherman's friend would soothe your throat so you could play this over elaborate instrument.
Stop over thinking, its simple, maybe not the most innovative concept but it gets the message across.
C+
It the product is known for truly opening up the airwaves, then it works. If it's just a lozenge to soothe sore throats, then it doesn't work. I like the crinkled product in lower right.
-Natalie
http://www.nataliemarion.com
it's not the end benefit i think!
The campaign relies on the forced logic.
I want to like it, but can't.
Relieving a throat irritation and increased lung capacity (which is required to play this instrument) are two different thoughts entirely.
GREAT!
Very forced and there's a big disconnect between visuals, name of product and product presentation. Those lozenges looks like cookies! So unless this is a really well established product in Thailand, this will fail miserably. And why the same ad three times? How about a giant balloon or a cake with 100 candles?
www.storytellerscreative.com
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Sorry, didn't mean to write the same thing twice. Having browser problems.
Since I'm writing something now I'll go ahead and say that the exaggerated wind instruments don't really work either since the average person can't play a normal tuba or trumpet without proper training.
www.storytellerscreative.com
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great. I think it's simply understandable.
Also neat work.
Here we go with that unrealistic hyperbole thing again...