Fisherman's Friend: Tuba

Advertising Agency: K I D, Bangkok, Thailand
Creative Director / Art Director: Puripong Limwanatipong
Copywriter: Vanboon Sankhavadhana
Photographer: 68 Studio co., Ltd.
Designer / Illustration: Chaiyaporn Benyakusol
Retouching: Somporn Inthong
Other additional credit: Wareemon Benjapong

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24 comments

Guest's picture
Guest

really hard to get

CR_AD's picture
CR_AD
413 pencils
thirty6chambers's picture
thirty6chambers
1464 pencils

everything's boring when compared to WHOPPERFREAKOUT OMG NO MORE WHOPPERS WTF JESUS H CHRIST!!

Guest's picture
Guest

you need to get out more.

Guest's picture
Guest

Clears your throat so you can take a really big breath, pretty obvious unless I'm missing something.

Guest's picture
Guest

thanks to fisherman friend you can more breath, so you can blow more....

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

"...so you can blow more."

I'd LOVE to see how you present ideas in the client meeting! ; D

Sounds like what they need is a product name change.

I got it, how 'bout "Hooker's Friend Original Lozenges"?

Tron's picture
Tron
174 pencils

cool, but why 3 of the same idea?

Guest's picture
Guest

they come as series...
So same concept , different execution. Don't get it??

Guest's picture
Guest

nobody will understatnd this ad.....i.e. useless ad

salamandos's picture
salamandos
1947 pencils

great!

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

I've never heard of this product and can't read the packaging. That makes this ad very hard to get. I hate when clients are so narcissistic that they assume everyone knows their product and what it does. Nevertheless, once you do FINALLY figure out that it's for throat lozenges, it's not a half-bad thought. Maybe this agency will post the exact same ads with a black background for Vicks or Sucrets tomorrow.

Zidor's picture
Zidor
60 pencils

Fisherman's friend is strong, as far as I know they never spoke about breath.
Would be perfect for Airwaves.

mattndan's picture
mattndan
955 pencils

I don't think its too good, Fishermans Friend's are used to clean the throat or help with blocked noses etc, implying that it gives you more breath isn't right!
The main selling point is that their so strong (apart from the cherry ones which taste ok)

Guest's picture
Guest

Fisherman's friend soothes a sore throat. The ad only illustrates that taking Fisherman's friend would soothe your throat so you could play this over elaborate instrument.

Stop over thinking, its simple, maybe not the most innovative concept but it gets the message across.

Guest's picture
Guest

C+

NatalieM's picture
NatalieM
1687 pencils

It the product is known for truly opening up the airwaves, then it works. If it's just a lozenge to soothe sore throats, then it doesn't work. I like the crinkled product in lower right.

Guest's picture
Guest

it's not the end benefit i think!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

The campaign relies on the forced logic.
I want to like it, but can't.
Relieving a throat irritation and increased lung capacity (which is required to play this instrument) are two different thoughts entirely.

Guest's picture
Guest

GREAT!

STRTLRS's picture
STRTLRS
1607 pencils

Very forced and there's a big disconnect between visuals, name of product and product presentation. Those lozenges looks like cookies! So unless this is a really well established product in Thailand, this will fail miserably. And why the same ad three times? How about a giant balloon or a cake with 100 candles?

www.storytellerscreative.com

---------------
I think, therefore... yeah.

STRTLRS's picture
STRTLRS
1607 pencils

Sorry, didn't mean to write the same thing twice. Having browser problems.

Since I'm writing something now I'll go ahead and say that the exaggerated wind instruments don't really work either since the average person can't play a normal tuba or trumpet without proper training.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Guest's picture
Guest

great. I think it's simply understandable.
Also neat work.

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Here we go with that unrealistic hyperbole thing again...

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