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Fisher & Paykel: Frog

Fisher & Paykel: Frog
Your rating: None Average: 5.4 (17 votes)

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Richard Maddocks
Art Director: Heather Sheen
Copywriter: Alex Derwin
Agency Producer: Simon Davis
Photographer: Jon Higgs
Via: bestadsontv

Comments

mikeelrapido's picture 1401 pencils

Too much text..

<--------SexInAds-------->
http://sexinads.tumblr.com

Juan Cabral's picture 719 pencils

But that´s not necessarily a bad thing.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Jakarta Jack's picture 240 pencils

Perhaps too nerdy for the target group.

Marlus Lau's picture 1038 pencils

That´s possible. I think it´s a weak comparison.

everartz's picture 6262 pencils
7

when i saw the thumbnails i thought its going to be hell of a campaign but after seeing it, i changed my mind, its a good layout but the comparison around here isnt well built thou..

| Everartz |

Jumo's picture 598 pencils

Don't get it…

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Jumo,
Art Director FP7 Morocco

PogoLogo's picture 10 pencils

A slightly tenuous link perhaps but do like the visuals.
One thing; why capitals?!

Guest's picture

I find that copy heavy (and rather technical looking) ads like this tend to work best if the copy is funny. Genuinely funny. And a bit warped.

Back to the old tried...and definitely true...straight visual/bent copy formula. Would've worked like a charm here.

Nice layout though:)

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