Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Richard Maddocks
Art Director: Heather Sheen
Copywriter: Alex Derwin
Agency Producer: Simon Davis
Photographer: Jon Higgs
Via: bestadsontv
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8 Comments
Too much text..
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But that´s not necessarily a bad thing.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Perhaps too nerdy for the target group.
That´s possible. I think it´s a weak comparison.
when i saw the thumbnails i thought its going to be hell of a campaign but after seeing it, i changed my mind, its a good layout but the comparison around here isnt well built thou..
| Everartz |
Don't get it…
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Jumo,
Art Director FP7 Morocco
A slightly tenuous link perhaps but do like the visuals.
One thing; why capitals?!
I find that copy heavy (and rather technical looking) ads like this tend to work best if the copy is funny. Genuinely funny. And a bit warped.
Back to the old tried...and definitely true...straight visual/bent copy formula. Would've worked like a charm here.
Nice layout though:)