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Restore your faith in free, Emily

Agency: 
Published/Aired: 
July 2013
Description: 

To promote free checking (which banks seldom offer any more), campaign opens by acknowledging how much consumers have come to distrust “free,” then asks, “what if free really meant free?” Concurrent with the advertising and targeting the same demo, FirstBank sponsors random, surprise, and undeniably free giveaways (500 delivery pizzas, 1500 lunch truck meals, over a hundred pedicab rides, two iPads), all tagged “Free Happens.”

Advertising Agency: TDA_Boulder, Boulder, USA
Creative Director: Jeremy Seibold
Art Director: Austin O'Connor
Copywriter: Tim Kelly
Photographer: Jamie Kripke
ECD: Jonathan Schoenberg
Agency Prod.: Susan Fisher

Comments (2)

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Highest Rated

Mletourn's picture
Mletourn
Activity Score 13

That is some weak work right there...

baliais's picture
baliais
Activity Score 2608

You must be kidding me..

Mletourn's picture
Mletourn
Activity Score 13

That is some weak work right there...

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