FirstBank: Merger

Bank Merger Madness 2010
Independently owned since 1963.

FirstBank is not seeking to buy, or be bought by, other banks. Runs vertically in Sports section, across from and mirroring initial publishing of first round March Madness brackets.

Advertising Agency: TDA Advertising & Design, Boulder, USA
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Art Director: Neal Desai
Copywriter: Jeremy Seibold
Published: March 2010

10 comments

TommyO's picture
TommyO
1866 pencils

What?!

Guest's picture
Guest

The art director needs to take a class in design. Hideous design work, buddy.

Guest's picture
Guest

yeah, what? uh?

Disco Munky's picture
Disco Munky
3900 pencils

Smart idea, but the visual is way to subtle. Not for everyone.

Doin' it for the points

fabgeekling's picture
fabgeekling
24 pencils

Besides that it looks unpleasing to my eyeballs.

Major flaw in the idea...their name is 1st bank and they show a bracket where the final (or the #1 team) is the winner

The bracket represents a winning team as...

Either first because they beat out other banks in mergers (as in they had the highest acquisitions), which is the opposite of what they want to say.

Or first because they did not participate in the merger game and how can you be first if you don't play....

Ok I'm just gonna go with I don't get it.

dollypoppin's picture
dollypoppin
1423 pencils

My head spins in this kind of ad.

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"Nihil sub sole novum"

Anonymous Author's picture
Anonymous Author
1541 pencils

Merger Bank Madness is right. With a capital MAD.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Sushi lover's picture
Sushi lover
905 pencils

I don't get it.

Dream needs to be big!

Dzsoi's picture
Dzsoi
5881 pencils

Come on... many banks merge in these days (which makes them less reliable), but they (firstbank) preserve their independence.

Guest's picture
Guest

This ran right next to the March Madness brackets in the newspaper.

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