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First time

Published/Aired: 
July 2007
Description: 
Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: John Condon
Creative Director: Noel Haan, G. Andrew Meyer
Art Directors: Jeremy Smallwood, Julie Scelzo Fitzpatrick
Account Executive: Ryan Farrell
Copywriters: Pam Mufson, Desmond LaVelle
Photographer: Tony D’Orio
Studio: Giannini Creative Imaging

Comments (20)

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Highest Rated

deacotrim's picture
deacotrim
Activity Score 75

nice visual, good exectn.

andrea cotrim
www.andreacotrim.com

Wordnerd's picture
Wordnerd
Activity Score 6692

Hm. I'm no native speaker - does "curiously strong" exist? or is it made up for the campaign? is there a non-literal meaning?

Cameron's picture
Cameron

Curious can also mean unusual or strange. So "Curiously strong" means unusually strong. Using "curious" that way is a little old-fashioned, which I think is part of the Altoids brand personality.

Wordnerd's picture
Wordnerd
Activity Score 6692

ah cool, thnx! :)

Shekh Imran's picture
Shekh Imran

Damn! anybody explain me?

Jumo's picture
Jumo
Activity Score 592

??

---
Jumo,
Art Director FP7 Morocco

idontspeakenglish's picture
idontspeakenglish

altoids seems to be good for oral sex.

khaikai's picture
khaikai
Activity Score 8

first love VS first Altoids
the same nervous
the same impact
the same strong
the same coy
^^^^^^

twelve_noon's picture
twelve_noon
Activity Score 617

nice idea nice photography but the campaign is starting to get boring and predictable

tantrik_indian's picture
tantrik_indian
Activity Score 953

The 'strong' pun is not there.
~~be cool eh!~~

~~this paranoid survived!~~

Ozric's picture
Ozric
Activity Score 4043

It is said that the first time you have sex hurts.

lkwid's picture
lkwid

The touch of golf? pls explain...

Frankie goes to Italy's picture
Frankie goes to...

Even if I'm italian I heard urban legends about fabolous sensations in having oral sex after munching an Altoids.. Anybody ever tried?

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

ha ha

fractalrene's picture
fractalrene
Activity Score 1504

Curiously strong... Crushed ice works better though.

Mr Hughes's picture
Mr Hughes
Activity Score 386

Err no.

chriscoast's picture
chriscoast
Activity Score 77

lol, look how huge is the girl's head.

gluebrand's picture
gluebrand
Activity Score 119

Nice casting. She does look like a proper wallflower.

fractalrene's picture
fractalrene
Activity Score 1504

Nice irreverent campaign. Love the retro look.

lamz's picture
lamz
Activity Score 208

he he ; P

deacotrim's picture
deacotrim
Activity Score 75

nice visual, good exectn.

andrea cotrim
www.andreacotrim.com

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