First Ontario Credit Union: Bike

Extra safe. Guaranteed investments.
ThinkFirstNow.com

Advertising Agency: TBWA\Toronto, Toronto, Canada
Creative Directors: Joe Amaral, Steph Mackie, Mark Biernacki
Art Director: Noel Fenn
Copywriter: Danielle Haythorne
Photographer: Shanghoon
Published: November 2009

9 comments

Honest Dave's picture
Honest Dave
233 pencils

This is only one that supports the line.
People put a lock on their bike to keep it safe, so putting 10 locks on it would be extra safe.
But no one wheres a seatbelt on a bench and what do more fire hydrants have to do with being safe?
Maybe 10 smoke detectors in your room or something, but it would be nice if next time you don't execute the first 3 ideas that you come up with.

tirthomitro's picture
tirthomitro
2758 pencils

that smell of TOYOTA "Protective Parents" campaign's too much to ignore...
or not ignite the campaign in the mind.
sorry guys... but a great cmpgn. can't be overlooked.

they showed me a picture & i laughed
dignity has never been photographed

just write's picture
just write
653 pencils

good idea liked it, The display should hav been physically connected to cycle...

Guest's picture
Guest

Great Idea! love the bike execution..

valayamadvertising's picture
valayamadvertising
244 pencils

Its a regular idea - nothing special

www.valayam.com

Dev Kumar's picture
Dev Kumar
834 pencils

Yeah...finally you got it right. So what stopped you from extending this idea to complete the campaign? The crazy thing about this campaign is that all three are standalone ideas with the degree of relevance incerasing in ascending order. This one though is very good and can be extended to bring back some sanity into the campaign.

bknowlden's picture
bknowlden
3647 pencils

Everyone is dogging this stuff, i like it.

Guest's picture
Guest

Then why don't you steal it?

Guest's picture
Guest

This campaign is all just a little more than obvious. So while the art direction tries hard to save it I'm afraid it's a 3 out of 10.

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