First Ontario Credit Union: Bench

Extra safe. Guaranteed investments.
ThinkFirstNow.com

Advertising Agency: TBWA\Toronto, Toronto, Canada
Creative Directors: Joe Amaral, Steph Mackie, Mark Biernacki
Art Director: Noel Fenn
Copywriter: Danielle Haythorne
Photographer: Shanghoon
Published: November 2009

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16 comments

shahidali's picture
shahidali
4063 pencils

ha ha ha... like it.

things like safety needs serious tone. association of wit and humor works but possibly doesn't go deep in human mind. and stays for short term.

will pass the message and will work for the brand. short term though.

shahid

just write's picture
just write
653 pencils

This is pretty good but very obvious idea...

valayamadvertising's picture
valayamadvertising
244 pencils

not really impressive -- seat belt to a bench?!!!!!!!!!!!! ad doesn't work

www.valayam.com

dsklan's picture
dsklan
1927 pencils

this one would work in germany, in german theres the same word for bench and bank

Guest's picture
Guest

I guess it would work in Brasil as well, because In Portuguese we use the same word for bank and bench too.

Guest's picture
Guest

Same goes for spanish Bench = banca, bank = banca =)

creativeshrestha's picture
creativeshrestha
15 pencils

It's good...........

designada grafica's picture
designada grafica
96 pencils

Mejor que la bicicleta...lo es porque la bicicleta se me hace algo visto en cambio esto se sale de lo común bien :)

reactor's picture
reactor
294 pencils

These Ads are for Canada. Distorting reality dilutes credibility- same as what overselling does. Buckling up to a bench? Demonstrating extra safety where safety is hardly required. Tempted to think of this situation as a perfect case for a 'Shrink'.

Reactor

krautland's picture
krautland
3204 pencils

this ad is strategically and creatively weak.here is why:

strategy: they attached a seatbelt that does not need a seatbelt. that's like buying insurance against a chinese invasion in kentucky. it makes no sense to spend anything on this measure and that reflects poorly on the bank. I want to trust their judgement and this means I can't.

creative: really? seatbelts on a bench? not even if you had a good reason would this be interesting. the only aspect worth watching is the hipsterette in her tight jeans and (big, corporate) chucks. I bet she thinks that's an alternative brand.

Guest's picture
Guest

It must take a lot of guts to criticize the plight of the corporate world in a basement apartment in your underwear.

Guest's picture
Guest

haha, awesome

Guest's picture
Guest

so wrong on too many levels

bknowlden's picture
bknowlden
3647 pencils

I like this one the best.

Guest's picture
Guest

Interns work?

ericofthedead's picture
ericofthedead
64 pencils

Very cool, I like these ads a bunch.

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