First Ontario Credit Union: Bench

Extra safe. Guaranteed investments.

Advertising Agency: TBWA\Toronto, Toronto, Canada
Creative Directors: Joe Amaral, Steph Mackie, Mark Biernacki
Art Director: Noel Fenn
Copywriter: Danielle Haythorne
Photographer: Shanghoon

November 2009


shahidali's picture
4069 pencils

ha ha ha... like it.

things like safety needs serious tone. association of wit and humor works but possibly doesn't go deep in human mind. and stays for short term.

will pass the message and will work for the brand. short term though.


just write's picture
just write
653 pencils

This is pretty good but very obvious idea...

valayamadvertising's picture
244 pencils

not really impressive -- seat belt to a bench?!!!!!!!!!!!! ad doesn't work

dsklan's picture
1926 pencils

this one would work in germany, in german theres the same word for bench and bank

Guest's picture

I guess it would work in Brasil as well, because In Portuguese we use the same word for bank and bench too.

Guest's picture

Same goes for spanish Bench = banca, bank = banca =)

creativeshrestha's picture
15 pencils

It's good...........

designada grafica's picture
designada grafica
96 pencils

Mejor que la bicicleta...lo es porque la bicicleta se me hace algo visto en cambio esto se sale de lo común bien :)

reactor's picture
294 pencils

These Ads are for Canada. Distorting reality dilutes credibility- same as what overselling does. Buckling up to a bench? Demonstrating extra safety where safety is hardly required. Tempted to think of this situation as a perfect case for a 'Shrink'.


krautland's picture
3216 pencils

this ad is strategically and creatively is why:

strategy: they attached a seatbelt that does not need a seatbelt. that's like buying insurance against a chinese invasion in kentucky. it makes no sense to spend anything on this measure and that reflects poorly on the bank. I want to trust their judgement and this means I can't.

creative: really? seatbelts on a bench? not even if you had a good reason would this be interesting. the only aspect worth watching is the hipsterette in her tight jeans and (big, corporate) chucks. I bet she thinks that's an alternative brand.

Guest's picture

It must take a lot of guts to criticize the plight of the corporate world in a basement apartment in your underwear.

Guest's picture

haha, awesome

Guest's picture

so wrong on too many levels

bknowlden's picture
3647 pencils

I like this one the best.

Guest's picture

Interns work?

ericofthedead's picture
64 pencils

Very cool, I like these ads a bunch.

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